In 2011 I was fired from my full-time job with no warnings and hush money. It was my first job since my daughter had been born and I picked up the company didn’t like that I needed to look after my daughter on days she was sick and wasn’t allowed to go to daycare. Little ones entering daycare are always germy and even though I hadn’t used up my sick day allowance they made it known they weren’t a family friendly workplace.

One day they took me into the meeting room and instantly my gut told me something was not right, so I discreetly grabbed my phone and switched on the voice recorder and recorded the whole conversation on my phone. What eventuated in that conversation gave me grounds to take them to court for unfair dismissal, and whilst I am not adverse to confrontation, I decided to take the road of least resistance and instead I demanded double the amount of hush money they were offering and walked out of there shaking like a leaf.

I cried all the way home feeling so demoted and worthless but instead of looking for another job, I chose to take it has an opportunity to light the fire I’d had inside me all my life, to run my own business. For I knew that opportunity doesn’t always present itself as rainbows and sunshine and usually out of being uncomfortable we grow and have the biggest transformations. Still, I had all the fears and doubts of not being able to make it work but I converted that energy into drive, motivation and determination and surrendered to the universe deciding to believe in my heart it was all going to work out the way it was meant to.

For the next four years I built up my product based business and freelanced graphic and web design on the side. Running a product based business was hard work. Like, really hard work. I didn’t realise when I started it would require me to be working until 2am every night and to be honest, I was working more and profiting less than when I was working in a full-time job. What worried me most is I knew that if I wanted to double the business, I would have to double my time and financial investment and I wasn’t loving that idea.

When my second baby was born, I was compounded trying to manage two businesses and a baby that didn’t sleep, ever. And, he cried a lot. It was completely and utterly exhausting which threw me into the black world of PND and then we both cried a lot.

Once I recovered, sleep and rest where no longer something I was willing to sacrifice in order to run a successful business but being a natural entrepreneur at heart, I wasn’t going to give up on my dream of being my own boss either.

At this point, I realised my product based business was never going to afford me a life of the freedom and profit I wanted and I knew there must be a smarter way to run a business so I sold it and what happened then, changed everything.

I stopped trading time for money, and started leveraging off the power of highly automated business models whilst working smarter instead of harder.

I collated all my blood, sweat, tears, highs, lows, determination, ambition, courage, wins and fails and monopolised it into my new business which leveraged off my skill set and experience and now helps Mums, just like me take the jump and start their own business too. Not only do we create the business for them, we show them how to stop trading time for money and start creating freedom and profit so they can screw the 9-5 and live the life they want using an online business as the vehicle to get them there.

Within the first 12 months I brought in multiple six-figures while I was working less than I did with my old business. There were times in 2016 my business actually earned more in one month, then I did working a whole 12 months on my old full-time salary.

I hope you have enjoyed my story, I’m sharing this story with you because I believe it’s important we stand together as strong, powerful women & mums. For those that want it we deserve to create a life of freedom for ourselves and our families and I feel honoured to work with so many inspiring women every day who are creating that for themselves.

Posted by MomNatasha, 5th April 2017

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  • Good for you for turning a bad situation into a good one. My son and partner are in a similar situation. They’ve returned to full time work, bub is in childcare and picks up everything going, requiring his parents to have lots of time off to care for him


  • Wow! Well done. Great to hear of your success and determination to make things work. It must take some drive to do what you’ve done. Sad that so many workplaces do just pay lip service to being family friendly.


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