While parenting is a deeply personal experience, it doesn’t stop our decisions being scrutinised (and often criticised) by others.

Whether it’s choosing between breast and bottle feeding, natural birth and c-sections, staying at home or returning to work, parenting can be a minefield.

The need for the outside world to weigh-in on our decisions has been addressed in an ad by Similac, a baby formula brand, with many calling it one of “the most honest ads ever about parenting.”

Normally we wouldn’t run an ad, but it’s message is so primal and so important to who we are as mums, we’re in tears.

Similac also released a statement to explain the intentions behind the ad, posting:

“We believe it’s time to embrace mothers who choose to embrace motherhood. Time to put down the fingers and the subtle suggestions.

“Because no two of us are the same, but we’re all in this together. The sisterhood has only one rule — nourish each other the same way we nourish our children.

“And, just like the sister who’s got your back, we’re there to help you get through the first few days and months of motherhood with confidence — and zero judgment. The way it should be.”

How does this ad make you feel? TELL US in the comments below. 

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  • Just wonderful, thank you for sharing this.


  • Yes honest! This is interesting! Thank you for sharing this!


  • This one is so funny


  • I found this hilarious! The stereotypes (whole exaggerated) are so spot on. “I’ll show you some scream free parenting” haha


  • Beautiful message. When we care more about judging other parents on their parental choices, it is our children who suffer.


  • Love this! So funny yet so true.


  • Is it weird that I got tears?


  • Love this ad. Very talented marketing team. Sends such a beautiful message


  • For something so funny it almost made me cry. Such a good clip.


  • I laughed and Laughed and then I cried a little… great ad, Amazing Message!


  • Such an amazing ad. Shows what really matters, the child!


  • That was awesome. It gave me goosebumps


  • Loved this. It showed all types of parents but in the end they are united because they care about their children. Very well done.


  • That is a pretty cool add but with fathers in it.. It should be parenthood, not motherhood.


  • I believe the ad is correct so in the controversy at the start but shows no matter what we are all parents who care no matter which way ousr child is fed. Amazing Ad well done


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