There won’t be a jostling adrenaline-filled midnight rush for low-priced deals at this years’ Big W Toy Mania Sale. Plus there are a few other big changes to the retailer’s annual toy bargain sale that you should know about.

Big W has announced the official start date for its popular annual toy sale. While in previous years Toy Mania usually kicks off around 19 June, in 2020, its getting going a bit earlier, starting online on Tuesday 16 June (then in store from Thursday 18 June) running through to 15 July.

Toy Mania fans were super excited to see the catalogue appearing on the Big W website over the weekend. The paper version of the catalogue will not be mailed out this year though. The only way you can get a physical version of the catalogue to flip through is in store.

Midnight Mania

Another big change to Toy Mania this year is that the cut-throat midnight line-up to be the first in the store will be replaced with an online version. Clearly there would be no hope of social distancing if the traditional nighttime ritual took place. So instead, Big W is appeasing shoppers with switching the sale on from  12.01am, online only, of course. So this year you can calmly grab your bargains dressed in your PJs, instead of elbowing deal-hungry shoppers out the way.

Pic Via The Daily Telegraph


What About Lay-Bys?

There will be a return of online lay-by as well as contactless pick up and home delivery options.

Thousands of savvy shoppers use the Toy Mania sale to pick up their early Christmas gifts – many using the lay-by option. This year, you can online lay-by for Christmas via PayPal only. If you don’t have a PayPal account, you will need to set up a PayPal account first.

If your lay-by has been created online, you can only collect it between 10 November 2020 to the 9 December 2020. Whereas for in-store lay-by, your order can be collected once you’ve paid the balance of your lay-by, and must be collected by 9 December 2020. A useful comparison between online and in-store lay-by can be seen on the Big W website.

What About The Toys?

The Toy Mania sale will feature cut-priced offers on over 700 new and old favourites including Barbie, Nerf, Hot Wheels, LEGO, and Fisher Price. There will also be a number of hot deals available on outdoor toys.

My Nerf-crazy son will go nuts over the mega Nerf N Strike elite, which is over 50% off at $59 (save a whopping 70 bucks). You can pick up the new Barbie reveal dolls for $19 (save $10).  You dip the doll in warm water to reveal her look and she comes with four mystery bags holding surprise accessories.

barbie reveal dolls


There’s also a great collection of PJ Masks toys – some half priced like the awesome playset for $39.


My kids are going Wackadoo over the Toy Mania Bluey collection and they’re begging for the Bluey family playset for $69. But they’ll probably get the more affordable mini playsets on sale for 25 buckeroos (save $5). There’s also the giant Bluey and Bingo plush for $27 (save $7).


There are also heaps of outdoor swing sets, trampolines, jumping castles and even a ride-on Lamborghini for a premium price of $299.

Mixed Emotions!

Many shoppers can’t wait for the sale to begin. Shoppers on a Big W facebook group have shared how excited they are, especially about the Lego variety on sale. You can save $20 on Minions lego or save $40 on the Friends amusement pier lego. There’s also a great variety of Disney and Trolls lego sets.



As always, you can’t make everyone happy and there are some disappointed Toy Mania shoppers.

“Anyone else pretty disappointed with this years catalogue? one Big W fan enquired?

“It’s the first year I’ve not been super eager to get anything,” agreed another shopper.

“The only thing I wanted on sale in there isn’t there and has been for like the last 3 years straight,” read another comment.

“Super unexciting and disappointing, so many things from last and past years gone by. get things stay popular also but deffs no wow factor at all!”

“Very disappointed, some things have been marked up and put on ‘sale’ as the normal price,” said an unhappy customer.

However, some fans jumped to Big W’s defense saying:

“Have some people forgotten we are in the middle of a Pandemic?”

The catalogue can be previewed at www.bigw.com.au.

What are you keen to buy at this year’s Big W Toy Mania sale? Or Are you not planning on buying anything? Tell us in the comments below.

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  • I don’t need to be out in crowds.


  • It worked out pretty well for me – I was reasonably happy.


  • Didnt mention the long waits ????????


  • First Big W toy sale and can’t wait! Double to buy for as little miss has her birthday 12 days before Christmas


  • I might check out the website but not planning a trip in store at the moment.


  • I usually buy a couple of things for my little ones at the Big W toy sales, it isn’t as good as it used to be but saying that I loved when Target used to have theirs. I usually just buy throughout the year when things are on sale.


  • I have never brought something from this toy sale.


  • I’ve never been into going crazy at sales even though I know people can get a great bargain. Good luck to all who are going to try though


  • I love keeping in my little bubble at the moment. I work remotely from home and am also assisting remotely with a charity so doing my little bit to keep safe. With regards to toy sales, as mentioned above, we are in the middle of a Pandemic so toys are the last thing on our minds (at least in my household). In the past, I have found that by the time Christmas comes around the kids have changed their mind on what they play with if I purchase too early and end up spending extra.


  • I’m not going. I want to keep away from the crowds were social distancing will be impossible


  • I would much rather be at home at midnight shopping then out at the shops so its a win for me :)


  • I remember the halcyon days of queuing up for the midnight start time. It was great fun, full of adrenaline and friendly banter with others in the queue. My son’s too old for any of the toys now, but I have fond memories.


  • Good time to stock up for Christmas Gifts!


  • When I read this tittle “All you need to know about the Big W toy mania sale” I think I don’t need to know anything about the Big W toy mania sale at all, lol ! I’m not into this.


  • I’ve never lived somewhere that had a Big W till now so will have check it out but I always research prices just to make sure I am getting a good deal.


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