We were so excited to be able to launch a competition which gives you the chance to win some fabulous products by Claudine & Ash, the young Australian designers who have brought us baby bags that are both practical and stylish, that we needed to know more about them….

1.   Tell us what Claudine and Ash is all about

Claudine & Ash are a new range of fashion forward & functional baby bags. These multifunctional bags are also designed for every day bags and are created to be used once no longer needed for your baby.

We saw a gaping hole in the market for stylish baby bags, and decided to put our expertise together and create beautiful baby bags crafted from the finest of materials. In doing this we believe we’ve achieved what every mum wants: a highly fashionable bag that is mother friendly.

2.   What inspired you to start Claudine and Ash?

Claudine: I knew being a mum wasn’t too far off so I started looking at the bags the mothers around me were using.

To me there just didn’t seem to be anything that fashionable, so Ash and I decided to start our own range of Baby bags mums could also use once the baby’s essentials were no longer needed. We are a partnership so

3.   Is there anyone else involved in the design of your range?

Ash: No, Claudine  & I design the range together. From sketching up the first designs to 6 or 9 months down the track sampling, we are constantly updating & designing and making sure our product is perfect. Our bags are a collaboration of both of our idea’s & we make sure that as a team we are both happy with the product.  Claudine and I are so lucky that we love the same things  & we have similar taste.

The Montana

4.   How do you go about naming your bags?

Our bags are named after the babies in our lives – Claudine’s son, Kalani, her nephew Jordi and Ash’s twin nieces Andie & Montana.

5.   How do you feel when you see celebrities proudly displaying your products?

We are so excited to see celebrities with our bags – to open up a magazine and to see them using a Claudine & Ash bag is a thrill. To be walking down the street even and to see a Claudine & Ash bag on the back of a pram is so exciting and to know that we must be doing something right.

6.   How does running a business impact on your family life

Claudine: For the moment I have a pretty good balance, I work in between Kalani’s sleeps and at night. My husband helps out with Kalani as much as he can so I’m very lucky in that regard.

The Andie

7.   How do you keep your handbag organised?

Claudine: The compartments are the key, I can fit my nappies and wipes on one side. Change matt on the other and bottles either end, anything else goes in the middle or in the front pockets. I think the best thing about our bags is we have a key fog for your keys so they are always easy to find.

Ash: I use The Jordi as my everyday bag! (No baby here just yet!)I also do lots of travelling & they are the best travel bag I have used yet! It fits all my necessities – laptop, ipad, water bottle, camera etc and the nappy purse is brilliant for toiletries & doubles as a fabulous clutch to take out at night.

8.   What are the future plans for Claudine and Ash?

Claudine: We’ve only been operating since September 2011, so ideally we’d like to see the business grow nationally. We’re also very excited about the new designs that will be coming out this summer.

For more information head on over to www.claudineandash.comor email info@claudineandash.com

The Savannah

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  • They are lovely bags. Not my cup of tea though, not much call for high fashion in the bush


  • Women love there handbags! A really interesting article! Thank for this read!


  • They look really nice as a bag.


  • Oh i really want one or two


  • yeah these definately are gorgeous bags!


  • Claudine and Ash, keep up the gorgeous designs with your handbags, they are beautiful!


  • I’m a bagaholic, these ones are trendy.


  • Great looking bags. I love compartments too!


  • Cant stand a disorganized handbag, and not many bags are fashionable and also designed for Mums on the go. What a great range, I’m putting in my order for my birthday present now.


  • love those bags, on my christmas list!


  • Love that new ideas are entering the market and appear less florally, girly etc


  • Thanks for sharing. I really enjoyed reading it.


  • thanks for this article .


  • Interesting read -thanks for sharing


  • So nice to hear the story behind the brand


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