Building a new small business? An age-old system could be the way to increasing your productivity and sales.
Bartering. It’s not just swapping a sheep for a cow. You can use bartering to help build your small business. With no money changing hands, bartering in business ends up a win-win outcome for the parties involved.
Here are some ways you could start using bartering in small business today:
Need help with admin or other roles in your business? No money to employ anyone? Just barter. Find a suitable ‘helper’ and offer a ‘reward’ in return for their help. It could be clothing, vouchers, or even just plain babysitting. Thinking outside of the box could lead you to get the help you need now – not ‘somewhere in the distant future’. Sites such as http://www.smarterbarter.com.au/ are focused on businesses bartering services and products within their local area.
Are you an expert in a field? By offering your services for free you may be able to ‘barter’ the services of another experts that you require. For example, you need a new logo? By bartering your expertise (accounting? Writing? Organisation?) you can get that new logo without outlaying the cash.
Need a piece of office equipment or expo equipment? Barter with providers to see what you could offer (your expertise, your product or your time) – if you can get the equipment for free it was certainly worth any slight ‘uncomfortable’ feeling you may experience. BarterQuest.com.au and BarterSwap.com.au are examples of external sites that provide a platform for bartering both items and services.
Bartering business sponsorship
The ultimate in bartering is business sponsorship. Money does change hands in this exchange – but not from yours. Approach appropriate businesses about sponsoring your business by providing money. By providing advertising, marketing and publicity for the sponsors – you could receive that cash injection your small business needs! The Australian Institute For Corporate Responsibility site provides more information about business sponsorship in Australia.
A little ‘thinking outside of the box’ coupled with knowing what you have to offer can lead you to using bartering as a commonplace method of building your business quickly.