Australia’s two supermarket giants are going head to head on ham prices leading up to Christmas, with both Coles and Woolworths cutting the price of their half leg ham to $8 a kilo.
Both retailers claim the move aims to help Aussies deal with increasing cost of living pressures leading up to Christmas.
Woolworths has lowered the price on its half leg ham to $8/kg, which is the lowest price on ham at Christmas since 2014. The Christmas ham will begin arriving in stores today, and will be available until sold out.
“Ham is the centrepiece of the Christmas table for many Australian families, so we’re excited to lower the price of our award-winning half leg ham to $8 per kilo, which is our lowest price for Christmas since 2014, to help budgets go further this year,” Woolworths Supermarkets Managing Director, Natalie Davis said,
This year, Woolworths’ Christmas ham range includes 17 varieties, including four new products:
- Woolworths Easy Carve Double Smoked Shoulder Ham ($11/kg)
- Smoked Ham Portion ($28/kg)
- Gold Triple Smoked Ham Joint ($28/kg)
- Gold Sliced Smoked Ham Off the Bone ($12/kg)
Meanwhile Coles has also announced it’s also slashing the price of its Single Smoked Beechwood Half-Leg Ham to $8 a kilo.
Also launching today, the award-winning ham is 50c a kilo less than last year, with the average size four-kilogram half leg ham costing around $32.
“We’re incredibly proud of our must-have, 100% Australian and sow stall free Single Smoked Beechwood Ham and we’re excited to offer customers the opportunity to spend less on their ham than last year,” Coles General Manager of Meat, Deli and Seafood Martin Smithson said.
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