It seems that Christmas comes earlier and earlier every year. Spring may have just officially sprung, but it’s already starting to feel a lot more festive in the supermarkets with a range of Christmas treats hitting the shelves today.

If you happen to be filling up your trolley at Coles, you’ll notice the new Christmas treats range – 11 new festive products featuring a variety of fruit mince pies and puddings starting from only $2.

Coles already caused some controversy in the past by serving up hot cross buns year-round and now the supermarket mammoth has bought forward the flavour of Christmas by almost four months.

Christmas Controversy

This is actually the second year in a row that Coles has created Christmas ripples. Last year, the supermarket launched its fruity mince pies around about the same time. And the move proved to be really profitable for the store, with Coles selling more than 1-million mince pies in September.

But shoppers were a bit “bah humbug” about the early release of Christmas treats.

“It’s just too damn early to be selling Christmas stuff, take the excitement away,” said one shopper.

The highly-rated Coles Christmas Pudding will be making a comeback, along with some new products too.

coles christmas bakery

More Fruit And Flavour

Coles have said that the fruity mince pies have been revamped to include “even more juicy fruit and an attractive shortcrust pastry star design.” There will also be a delicious new flavour – Festive Blackcurrent and Apple Fruit Mince Pie.

Coles has said that they hope the early launch date of the Christmas treats would “help raise the spirits of those Australians who need it most.”

“We’re confident mince pie fanatics will enjoy our first drop of pastries with the traditional and alternative berry options sure to tantalise the tastebuds,” said Coles Category Manager for Bakery, Rosie Anderson.

Coles Christmas Bakery Collection is now available at stores nationally. The full list of products are:

Coles Matured Christmas Pudding 110g, $2.50 and 700g, $7.00
Coles Christmas Pudding 110g, $2.00 and 700g, $4.00
Coles Fruit Mince Pies 6pk 360g, $2.00
Coles Festive Fruit Mince Pies 6pk 360g, $4.00
Coles Festive Chocolate Pudding 110g, $2.50 and 550g, $7.00
Coles Blackcurrant & Apple Fruit Mince Pie 6pk, $4.00
Coles Iced Fruit Cake Single 95g, $2.00
Coles Iced Fruit Cake Slices 5pk 250g, $5.00
Kirsten Tibballs’ gingerbread Christmas cake recipe

What About Woolies?

Not to be left flailing in the festive dust, Woolworths has spoken to nine.com.au saying they will be releasing some of their Christmas range this coming Wednesday.

“With Christmas a few months away, we know many of our customers love getting a taste of what’s in store for the festive season ahead,” a Woolies spokesperson said.

“Some of our customers like to purchase products early and have them stocked away to help spread out their Christmas spend.

“Others like to taste test products to ensure they hit the spot for their big Christmas feast. ”

Do you think it’s too early to launch Christmas treats? Will you be buying festive puddings and pies this month? Tell us in the comments below.

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  • I agree that it allows you to buy one thing a week and slowly get ready for Christmas instead of waiting for the last minute


  • It’s good to start gradually buying Christmas food now instead of waiting til the last minute.


  • I don’t really mind as I like some of the Christmas treats and don’t need to wait till December.


  • Far too early for me – but one just has to go with the flow. Of course here in Victoria we probably won’t have a Christmas anyway – it will be like our non-Mothers and Fathers Day, Anzac Day and all the other traditional things we have been unable to celebrate with loved ones.


  • I feel it’s too early to be bringing out Christmas treats. The magic is disappearing to be replaced with greed. I don’t start buying Christmas food until December 1. That is when the excitement starts to build in our house.


  • It’s seriously September! I always put out decorations in November but September is just too early! It’s also not healthy to eat too many rich foods. I generally don’t buy this stuff until December.


  • I am not celebrating christmas. But love the treats.


  • Lol, I bought a Christmas pudding for my husband today as a special treat because he passed an exam and I know he loves them so much


  • It feels way too early to buy Christmas food, but I can understand the hope that Christmas will bring. I think we need to be more organised this year due to lockdown with planning for gifts etc. but I wouldn’t expect to see food, decorations or anything just yet.


  • I love it when the start bringing in the Christmas treats early, my problem is decorating the shops early. I get so confused about what month it actually is haha.


  • I think it is way too early to be buying festive puddings and pies this month. I like to wait for Christmas before I buy any of these, having them early just isn’t the same. Christmas puddings and pies should be just that, for Christmas.


  • I don’t think its too early. I usually host a Christmas in July because Christmas is my favorite time of year.. And this year nothing feels normal, so if eating a bit of chrissy pudding or seeing some decorations brings you a bit of joy. I’m all for it. Besides, the shop shelves are pretty empty these days.


  • I don’t believe it that is far to early to have out, well I will not be buying any yet they spoil it bring out all these things far to early.


  • This is why the time is just flying by. It is ridiculous that they are on the shelves now. Come the first of January we will have Easter Eggs on the shelf.


  • Just ridiculous. I refuse to get sucked in to this blatant consumerism. It makes it especially difficult for parents when little ones see these things in the shops so early.


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