CHOICE discover the best instant coffee at a budget price!

In a blind taste test conducted by consumer advocacy group Choice, members who regularly drank instant coffee were asked to taste 14 different kinds of instant coffee products in major supermarkets available nationally.

The results found that Coles’ Fairtrade Organic Freeze Dried Coffee had scored the highest (74) per cent, among the reviewers, beating out household favourites like Moccona, Lavazza and Nescafe.


The jar of caffeinated granules will set you back only $4, which is less than a quarter of the price of the runner-up, Moccona’s Barista Reserve Smooth Espresso ($18 a jar or $10.29 per 100g).

In equal third place was three brands: Caffe Aurora’s Medaglia D’oro Italian Style Freeze Dried Coffee, Nature’s Cuppa Organic Coffee, and Nescafe Gold Original 5.

Choice’s instant coffee blind taste test, ranked in order:

Coles Fairtrade Organic Freeze Dried Coffee (74%)
Moccona Barista Reserve Smooth Espresso (72%)
Nature’s Cuppa Organic Coffee (70%)
Nescafe Gold Original 5 (70%)
Caffe Aurora Medaglia D’oro Italian Style Freeze Dried Coffee (70%)
Woolworths Freeze Dried Classic Coffee (69%)
Alcafe (Aldi) Classic Gold (67%)
Lavazza Prontissimo! Classico Premium Instant Coffee (67%)
Moccona Classic Medium Roast 5 (67%)
Nescafe Blend 43 (67%)
International Roast Instant Coffee (63%)
Robert Timms Premium Full-Bodied Granulated Coffee (63%)
Bushells Coffee Classic Gourmet Instant Coffee (54%)
Black & Gold Granulated Instant Coffee (53%)

Are you an instant coffee lover?

Share your comments below

  • Yes!! I am an Instant coffee lover! Moccona Barista Reserve Rich Espresso is the ultimate coffee lovers drink that’s created in an instant. I just love it!


  • Interested to know how strong it is as I buy Moccona Espresso which is their strongest I think. If it is strong I would definitely change as I only buy Moccona when it is on special as I can’t afford it any other time


  • I usually buy Moccona but I’m definitely going to try the new Coles Fairtrade Organic coffee. My son drinks more coffee than I do so hopefully it’s as good as they say.


  • I think I’m going to have to try the coles brand
    My Nescafe just doesn’t taste the same and as much as I love Moccona (caramel), I only get it when on sale as it’s very pricey


  • I’m actually not surprised, their normal coffee beans are among the cheapest and best we’ve come across in the supermarket. I’m not sure where they get them but they’re batch roasted in Melbourne and we have the least fail rate with them. Often the bigger name brands are on special – and without fail, taste awful!


  • Wow! My Instant Coffee of Choice is Moccona and/or Nescafe Gold. Not happy that Moccona seemingly just changed their recipe/mix, so might have to try the Coles brand.


  • Drank Instant Coffee for many years while I worked – these days I just can’t come at it. We have a coffee machine that grinds the beans each times it makes a coffee – and though these days we only have one coffee each per day, I wouldn’t change back to instant for love nor money.


  • Maybe now many people will believe that Coles, Woolworths, Foodland and IGA get their products from major manufacturers but the general public are never told which ones. I worked in wholesale distribution for 40 years and processed invoices that had both their own brands and store brands on the same invoices……The same applies to non-food items too.


  • Won’t be changing Moccona if I’m going instant


  • No I don’t like instant coffee at all. In my opinion instant coffee is no real coffee.

    • Sorry, didn’t want to sound rude or offend anyone, lol !


  • Wow those are great results


  • We usually drink Moccona but it can be very expensive. Might have to try this and see what it is like

    • We love Moccona coffee too and stock up when it goes on special. :)


  • We drink Moccona Classic Medium Roast because the brand we previously purchased stopped making coffee. Will try this and see what it is like.


  • Coles have some good products – thanks for sharing the results.


  • I’m not sure I’ve ever seen this one.


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