Mums (and dads!) are turning to bright and bold matching delivery room decor adorned with ruffles and loud prints to proudly show off their new babies.
While many mums choose a special first outfit for their newborn in anticipation of those first family photos from the delivery suite, there are hundreds who are turning to custom designed matching outfits for mum, bub and even dad. And the hospital room bed isn’t left out either.
US-based Etsy store Ruffles&Buttons creates incredibly detailed, handmade custom hospital sets which include a baby gown, headband, blanket, maternity gown, hospital bed blanket and pillow case. And they retail for hundreds of dollars.
The store has made almost 7,000 sales, and there’s currently a six-week turnaround for custom items, proving just how popular the matchy mum and bub outfits are.
The range includes personalised outfits and bedding with names, sporting themes and of course plenty of ruffles!
Gone is the sterile white bedding and hospital blanket, replaced by loud and proud outfits and bedding that’s only increasing in popularity.
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