Hello!

Join Login
Learn More

Article Does Fergie’s new music video sexualise breastfeeding?

By Tracy Hardy
By

12 Comment

Fergie’s “M.I.L.F $” video features Kim Kardashian, Chrissy Teigen, Ciara, Gemma Ward and Allessandra Ambrosio among the mothers running a candy-coloured town and showing off their lovely lady lumps.

The 41-year-old Black Eyed Peas member Fergie has sparked some interest with her new release ‘MILF Money’. BTW that final ‘F’ actually stands for ‘Follow’.

The clip takes a stand against breastfeeding stigmas (Chrissy Teigen can be seen breastfeeding her daughter Luna with a badass “Got a problem?” stare), and flips two fingers at society’s insistence that older women – and especially mums – can’t be sexy.

“Changing the acronym to Moms I’d Like To Follow is about empowering women who do it all,” Fergie, who has a three-year-old son with actor Josh Duhamel, told Entertainment Weekly ahead of the clip’s release.

“They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course.”

Totally sexualised

Not everyone thinks it is empowering though. In a recent Facebook post The Milk Meg shares her frustrations about the clip saying “Breastfeeding in a music video…good. Totally sexualised…bad. Our work to normalise breastfeeding continues!”

Many comments defend the video and say they honestly can’t see a problem.

Meg replies, “Anyone saying this isn’t sexualising it…did you see what happens right after the shot of her breastfeeding?! Are we so desensitised we don’t even realise what we’re look at? And I am NOT saying you can’t look sexy while breastfeeding. Of course you can! But come on people…that’s not the take home message from this video. Let’s be honest here…”

 

Empowering or sexualising?

Share your comments below.

Main image via instagram

Share this

Comments

  • I agree with mom 160421. I think Fergie has unwittingly made a clip that she thought would empower women to be all that they can be, but has inadvertently potentially put pressure on some people that may aspire to
    Look, act or be a certain way after giving birth and breastfeeding. I do agree, though – I’m not influenced by this sort of vacuous nonsense either.

    Reply

  • Oh god. Another stupid fuss about nothing meaningful.

    Reply

  • Not a fan of the song or video!

    Reply

  • wow, that is literally one of the worst songs I’ve ever heard, and the video clip is right up there too

    Reply

  • I’m not influenced by this vacuous nonsense, but for some mothers this is just going to make them feel they have to look and behave a certain way after giving birth and breastfeeding.

    Reply

  • Wow – just watched it. Yes I dont believe it will ‘desexual’ breast feeding.
    And I am such a Fergie fan – but that song is horrendous

    Reply

  • I’m probably going to get “howled down” for this comment. If the 3 women dressed in white moved the wrong way their breasta may pop up out of their tops

    Reply

  • Definitely a very sexy video… Can’t say I would look quite like those lovely ladies ????????

    Reply

  • awful clip i had to turn it off as it was making me cringe!

    Reply

  • I have to say that the fact this music video clip is entirely sexual that Fergie really shouldn’t have used a woman breastfeeding in the clip.

    Reply

  • um wow! – sort of lots for words after watching that – not the catchiest of tunes so doubt I will be caught out humming that anytime soon – but WOW!

    Reply

  • I didn’t think that was sexualizing breastfeeding, but everyone is different and has different opinions

    Reply
Post a comment

To post a review/comment please join us or login so we can allocate your points.

Join Login

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating
Join