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In a union grander than Harry’s and Megan’s, two iconic brands are bringing together the best of both worlds, joining forces to launch not one, but TWO limited-edition treats.

Reinventing their own classics, MAXIBON® and Krispy Kreme have come together taking the yummiest components of each recipe to make two new tasty creations – a Krispy Kreme-flavoured MAXIBON® and a MAXIBON®-flavoured Krispy Kreme doughnut.

In a love story so appetising you’ll have to pinch yourself, the limited-edition treats will only be available in 7-Eleven stores throughout Australia from Tuesday 31 July; with the limited-edition doughnuts also available in Krispy Kreme stores*.

Never worry about choosing between doughnuts or a frozen sandwich again, with MAXIBON’s® mouth-watering take on the partnership. Flavoured to perfectly match a Krispy Kreme Original Glazed DoughnutÔ, each bite of the new MAXIBON® will ignite delight for the taste buds.

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Similarly, Krispy Kreme’s delectable creation is a new version of its classic doughnut, filled with light vanilla chocolate chip crème and topped with a smooth milk chocolate coating, hazelnuts and finished with the iconic MAXIBON® biscuit.

“We wanted to create an awesome representation of the classic MAXIBON® in a doughnut that our customers would love,” Tasha Kaur, Food Technologist at Krispy Kreme said.

“Thanks to MAXIBON®, this is the first time ever that people will be able to get Krispy Kreme from the freezer, exclusively at 7-Eleven!” Russel Schulman, Head of Marketing at Krispy Kreme said.

Peters Ice Cream Head of Marketing Alicia Munday said the brand has long attested to offering unique flavours and combinations.

“MAXIBON® and Krispy Kreme are snacks that consumers know and love, and what makes this collaboration so unique is to be able to create those amazing flavours in a new format!” Ms Munday said.

The tasty new treats will be available from 31 July with a limited supply for lucky customers. The MAXIBON® RRP is $4.50 and the doughnut $3.50.

Oh my! Drooool

Who thinks we should all get some samples? HA!

Share your comments below.

  • I could really eat one of these now – how indulgent !

    Reply

  • Ooh, i just saw this article and now im craving one. i think i may need to duck up to 7-11 after the kids are in bed to see if they are still available. Thanks MOM’s

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  • Are the two companies going to amalgamate at least part of their businesses? It seems logical to me.

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  • I haven’t seen these anywhere but they look interesting

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  • Can’t find these anywhere!

    Reply

  • That’s so cool! Next Krispy Kreme need to come to Tassie!

    Reply

  • Not sure that I’m too fussed bout this one. Would love a golden gaytime krispy creme though!

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  • I would love to get my hands on some samples.
    I only hope they are good. Sometimes mash ups sound good in theory and lack after production.

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  • I love a Maxibon, and Krispy Kreme I can give or take. I’m not a fan of these collaborations. Just stick with the original.

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  • Definitely both hands up for a sample! ;)

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  • Might try a sample, but really think I’d pass. 90% dark chocolate is my go to treat.

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  • I love Krispy Kremes, not so much Maxibon ice creams, so it’s a pass from me

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  • craving one right now so freebie please, pity you cannot send one through as got the chocky disease

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  • Good thing these weren’t available when I was pregnant. I would have gone crazy with cravings

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  • Not something what I would get, but would be lovely for those who enjoy these.

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