In a union grander than Harry’s and Megan’s, two iconic brands are bringing together the best of both worlds, joining forces to launch not one, but TWO limited-edition treats.
Reinventing their own classics, MAXIBON® and Krispy Kreme have come together taking the yummiest components of each recipe to make two new tasty creations – a Krispy Kreme-flavoured MAXIBON® and a MAXIBON®-flavoured Krispy Kreme doughnut.
In a love story so appetising you’ll have to pinch yourself, the limited-edition treats will only be available in 7-Eleven stores throughout Australia from Tuesday 31 July; with the limited-edition doughnuts also available in Krispy Kreme stores*.
Never worry about choosing between doughnuts or a frozen sandwich again, with MAXIBON’s® mouth-watering take on the partnership. Flavoured to perfectly match a Krispy Kreme Original Glazed DoughnutÔ, each bite of the new MAXIBON® will ignite delight for the taste buds.
Similarly, Krispy Kreme’s delectable creation is a new version of its classic doughnut, filled with light vanilla chocolate chip crème and topped with a smooth milk chocolate coating, hazelnuts and finished with the iconic MAXIBON® biscuit.
“We wanted to create an awesome representation of the classic MAXIBON® in a doughnut that our customers would love,” Tasha Kaur, Food Technologist at Krispy Kreme said.
“Thanks to MAXIBON®, this is the first time ever that people will be able to get Krispy Kreme from the freezer, exclusively at 7-Eleven!” Russel Schulman, Head of Marketing at Krispy Kreme said.
Peters Ice Cream Head of Marketing Alicia Munday said the brand has long attested to offering unique flavours and combinations.
“MAXIBON® and Krispy Kreme are snacks that consumers know and love, and what makes this collaboration so unique is to be able to create those amazing flavours in a new format!” Ms Munday said.
The tasty new treats will be available from 31 July with a limited supply for lucky customers. The MAXIBON® RRP is $4.50 and the doughnut $3.50.
Oh my! Drooool
Who thinks we should all get some samples? HA!
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