Hello!

Beloved Aussie children’s entertainer Emma Memma is releasing her debut retail collection, and there’s not too long to wait until it hits the shelves!

The bright and colourful range includes infant and toddler apparel, footwear, accessories, home, books and toys. And as part of the launch, Emma herself will be making in store appearances when the range drops at BIG W!

Emma Memma Launches First Collection

From Monday, March 11 the Emma Memma collection will officially be available online and in-store at BIG W across Australia. However, it looks like there’s been an early drop online, so you can shop early!

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Emma Memma’s first stop in Doncaster, Victoria, on March 12th before visiting other Victorian cities. Then she heads next to NSW, visiting Sydney on March 15th before making two other New South Wales appearances. Finally, Emma Memma will head to Queensland from March 27.

Emma Memma Launches First Collection

Emma Memma Launches First Collection

Emma Memma Launches First Collection

“I am so excited to be releasing this collection and sharing this with everyone,” Emma said.

“This is my first-ever Emma Memma range in retail, and with every product, we wish to inspire children to truly express themselves, whether through movement, song, or sign. We have had the joy of working with all our partners in apparel, toys, accessories and publishing over the last 18 months to workshop the full Emma Memma range, so it is a thrill to finally bring these pieces to the families of Australia.

“Over the last year, we have toured around the country with limited products and received so much positive feedback that has helped us shape the range you see today. I truly cannot wait for the wombat jumper to come in adult sizes!”

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  • Yay!! We love Emma Memma <3

    Reply

  • Once again, no visit to Western Australia. Maybe we need to get a collection going and visit stores all over WA but no appearances over east.

    Reply

  • Very cute. Emma Memma is so loved and this is a great collaboration.

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  • That wombat jumper is very cute. It was good to see Emma on the Bird Man rally in Melbourne. She’s lovely :)

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  • I think licenced products look tacky and are usually low quality…

    Reply

  • That’s cute. But I don’t have Emma fans at home. The wombat outfit is adorable.

    Reply

  • My daughter loves Emma and will love these pieces. Will pop into Big W today to see them and make a purchase ????

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  • She is doing so many wonderful things – but she will always be remembered as the yellow Wiggle in our house. Love her children’s range nonetheless.

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  • Cute range, good for Emma Memma

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  • I love how she’s brought more awareness to sign.


    • Yes that’s absolutelya great thing, wish more programs would add sign !

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  • What a sweet range!
    Love that she went on to do her own thing which she is so passionate about. It really gave the Wiggles a chance to open up and broaden their performers.

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  • So cute outfits go Emma Memma but sorry you will always be that Yellow Wiggle every kid adores

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  • Awww these are super cute.. Im loving the colours and I’m sure there will be some happy little babies/toddlers looking very dapper in them.

    Reply

  • Love this lady and ahe has such a positive and likeable personality. So bright and bubbly like her clothes.


    • Positivity is so important for children; they need positive influences.

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  • Very cute clothes and she promotes positive messages.

    Reply

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