A few weeks ago, Aldi hinted that they would FINALLY be dipping their toes into the world of online shopping and now we finally have confirmation that this is actually going ahead.
But before you start celebrating the end of Special Buys queues, it turns out that the Aldi online shopping launch is a bit of a letdown, in my opinion. The discount retailer has said that it will start with only selling two exclusive products within its online store.
And the two products are (drum roll please)…..
A French Door Fridge, priced at $879 and a queen-sized latex mattress-in-a-box, costing $499. The mattress will go on sale online on 26 May and the fridge on 29 May.
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But Wait, There’s More…Surely….No There Isn’t!
And that’s it! C’mon Aldi, I’m sure you can do better than that. Your launch offering isn’t exactly that exciting – especially if neither item is on your list of must-buys.
Always Look On The Bright Side
On the bright side, lugging a massive fridge and manoeuvering an oversized mattress out of the store can be tricky. So the fact that these big products can be delivered directly to your doorstep is a step in the right direction.
Aldi has said that it will be trialing a variety of different products on its online platform, ranging from bulky items to everyday Special Buys.
“We are constantly looking for ways to improve the experience for our customers and are very excited to be taking our first steps into e-commerce,” said Aldi Australia group director of customer interactions Simon Padovani.
There are no immediate plans to offer groceries online, but the retailer is prepared to extend its online range based on customer feedback.
Keep On Checking
“Our limited initial online offer allows us to set the foundations for our future program. We encourage customers to check our catalogue and website for exciting new online offers every week,” Mr Padovani said.
Where Can I Access Aldi Online Shopping?
The online products will be available to be purchased from shop.aldi.com.au and will also appear on the Aldi catalogue. They will be online from 8.30am on Wednesdays and Saturdays, in line with the release of in-store Special Buys. And similar to the popular middle aisle products, the online exclusives will be available while stocks last (so get in quick if you want something). At least you won’t have to get to the store at the crack of dawn to join the queue and you can even make your purchases in your PJs.
More About The First Two Products
If you’re keen on a new mattress, the online Aldi one features latex and memory foam comfort layers with a removable and washable cover. It is packed in a box and will expand to its full size when unpackaged.
The fridge has a 545 litre capacity and comes equipped with a chilled water dispenser, no frost technology, two crisper drawers with separate humidity controls, dual cycle and cooling system, multi-air flow design with 360 air cooling and super freezing and super cooling functions.
While we think that Aldi’s first foray into online shopping is pretty lame, at least it’s a start. We’ll certainly be watching this space.
Did you expect more from the Aldi online shopping launch? Will you be using this service? Tell us in the comments below.