Hello!

Do you ever find yourself repeating one of your own mum’s ‘pearls of wisdom’ to you kids? It’s time to celebrate the wonderful words of wisdom our mums have passed on to us, just in time for Mother’s Day!

BIG W has revealed Australia’s favourite pieces of motherly advice, which pass down from generation to generation. And they’ve partnered with one of the nation’s most beloved illustrators to capture the words in Mother’s Day cards, that you can download for free!

BIG W’s Words of Wisdom Report revealed the top ‘mum’ sayings that have left a lasting and positive impact on our lives:

  1. Treat others how you wish to be treated
  2. It’s a beautiful day, go play outside
  3. Don’t judge a book by its cover
  4. You can do anything if you try
  5. Take a jumper, you might get cold

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In celebration of the beautiful, kind and helpful words of wisdom our mums have passed down to us, BIG W has partnered with illustrator and mum Paula Kuka to designs cards based on these words.

Paula says the cards are a nostalgic nod to our own childhood, as well as a glimpse into the future.

“As a mum myself, I know how much we take on everyday to ensure our family is well looked after, which is why partnering with BIG W to create these cards that thank mums for their constant support, wisdom and generosity felt particularly special,” Paula explained.

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The cards are available now until Mother’s Day (14 May) to download and gift to your own mum! Or get the kids to choose their favourite to give to you.

MoM.Download.Now.2023

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  • How cute !

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  • Love the pearls of wisdom

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  • Super cute!

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  • No card for me this year… only a problem because I usually get a hand made one, and I treasure them.

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  • I didn’t get a card this year but I did get homemade mini cheesecakes and a roast chicken lunch. I’m happy with that. :D

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  • Such a lovely reminder of your mum – hope many get taken up.

    My daughter’s card to me reads:

    When I thank God for the blessings in my life, I always think of you.

    What more could anyone wish?

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  • These are so beautiful, what a lovely idea.

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  • These are super cute. I especially love “Don’t judge a book by its cover” This is a saying a use a lot!!!

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  • Those are so cute! I love them!

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  • Cute but not my style. I’m sure they are a great idea being free.


    • Great idea for being free indeed, but in the end I think there’s nothing above a handmade card :)

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  • Thanks for sharing Anita, these are lovely !

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  • Nice to see something free out there for the kids and mums

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  • That’s so nice that they are free downloads seeing as everything is going up these days! Definitely a nice gesture.

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  • It is a nice idea, though the execution is a bit weird.

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  • These are actually really cool. Many mums will relate. That’s a generous download

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  • These are gorgeous. I love the mum quotes.

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