One day in a land very close by, a world of sugared fantasy opened its doors. It’s a place of edible wonder, a paradise of candyfloss, ice-cream and sherbet. It’s called Sugar Republic and it’s the tastiest museum in Australia.

This exhibition dedicated to sugar and spice and all things nice has popped up in on Smith Street, Fitzroy in Melbourne for eight weeks of sweet delight.

The museum is all about reliving your childhood and boasts a massive pink pink bubblegum ball pit for grown-ups, a fairy floss room with its own fantastical swing, an igloo of giant donuts, an interactive sprinkles wall and walls full of sweet-themed art.

Sugar Paradise

At Sugar Republic, you can jump out of a giant birthday cake, climb inside a gum ball machine, cross the sherbet-filled rainbow bridge, watch sweet themed movies in the mini cinema and spin the Wheel O’ Treats.

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You can shower yourself (or your ice-cream) with sprinkles and go nuts in the larger-than life traditional lolly shop.

Free Treats, Yes Please!

And if that’s not enough, free lollies, ice cream and snacks will bring back those sweet memories as you play among the 14 fun-filled spaces.

Is It Really That Sweet?

Let’s take a look at what others are saying about Sugar Republic:


What You Need To Know

Sweet Republic can be found at the old MacRobertson’s confectionery factory (which happens to be the birthplace of Freddo and Cherry Ripe) at 377 Smith St, Fitzroy in Melbourne. It only opens until 17 August so grab your tickets now to get completely sugared up.

Tickets cost $35 for adults Kids 3-16 yrs costs $25 and children aged 2 and under get free entry. Tickets include entry into 14 themed rooms, with free snacks, lollies and a self serve ice cream.

  • Sounds like a sweet deal to me. What a sugar rush


  • Haha, that looks like fun.


  • Looks great fun!


  • A mate of mine just asked me to accompany her to the sweet expo in Sydney — I’m trying to work out how we can wrangle leaving the kids at home for it!


  • Oh no I’m addicted to sugar I’m sure. This wouldn’t help


  • Oh wow! I’m on a sugar high just reading about it


  • Hmmmm…. an interesting concept in this day an age of ‘I Quit Sugar’ and childhood and general obesity. I’ve seen a little of this across my social media channels but it doesn’t really appeal to me.


  • It looks like fun and sounds like fun! Would love to visit Sugar Republic – sounds delicious and delightful! :)

    • Watched an interview with the creator of this exhibition. The exhibition looks wonderful and like a whole lot of fun for everyone. She made good sense about a little bit of sugar being ok. On our to visit list for sure!


  • So much fun


  • Sounds amazing wish I could get there before August.


  • Sound’s like a good time for young and old.


  • Yum sounds amazing!!


  • We are living in a world where health professionals are telling us to reduce our sugar …now this pops up, seriously.

    • And it’s all good as long as it’s a once in a lifetime trip. Spend 99% of your life on the straight narrow and healthy, a day break here and there would do no damage


  • Ooh this would be so much fun!


  • This is something different. It could be interesting!!


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