A nursing bra that can be buried in the soil after it’s no longer needed, rather than ending up in landfill sounds like a pipe dream – but it’s actually closer than you think.

Australian company The Very Good Bra has developed the world’s first 100% compostable, plastic-free nursing bra – and now you can help make it a reality!

The history-making nursing bra is designed not only to be comfy for mums and help them avoid dangerous toxins while breastfeeding, but it’s also an environmental win.

Created by The Very Good Bra founder and CEO Stephanie Devine, her unique nursing bra is the culmination of years of research, and is the world’s ‘most important bra innovation … ever’.

“We have to stop wearing plastic bras. We just have to stop,” Stephanie said.

“The natural materials we have used to create the bra are 100 per cent compostable, meaning it has no negative environmental footprint through all parts of the lifecycle including end of its life, unlike most nursing bras, which include synthetic fibres.”

“Our research indicates the average woman goes through three bras during nursing and they will all end up in landfill, as even those made with ’natural fibres’ like cotton and bamboo contain spandex, polyester and nylon – all plastics – whereas ours use none.”

The Very Good Bra makes underwear that only uses botanically sourced materials including cotton, natural rubber and cellulose sewing thread. No toxins are created during manufacturing and processing, and the garments don’t shed microplastics. And once they’ve finished their useful life, the underwear can be composted, worm-farmed, or buried in the soil.

As well as being enviro and mum-friendly, the nursing bra is also a darn good bra! There are no tricky clasps, just easy pull-down cups, with a cross-over front fastener. They’re supportive and adjustable made from 100% organic cotton which is undyed and unbleached, grown in Turkey, processed and knitted in Spain.

So how can you help make history and get The Very Good Bra nursing bra into production? At the moment the nursing bra is part of a crowdfunding campaign on Kickstarter. With just a couple of weeks to go, backers are still needed to get the project over the line.

You can make a pledge of any amount, but the more you pledge, the greater your rewards! We’d love Mouths of Mums members to help Stephanie get these nursing bras into production, so head to Kickstarter if you’d like to make a pledge!

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