With chocolatey treats and sweets everywhere you look, is it possible to let your child indulge this Easter without suffering an attack of the guilts? Jessica Jane Sammut says ‘YES’!

So Easter is here, and this year I am attending the Sydney Royal Easter Show. Woohoo! I can’t wait! But as a mum, I also can’t help worrying slightly about my young boys’ sugar intake.

With my eldest child having recently had a filling at six years old (having looked after his teeth with the utmost care and attention), I am on a mission to ensure that his gnashers are kept in a pristine condition.

So, how can I help protect my kids’ pearly whites over the chocolate heavy Easter holidays?

I know I am not alone in this conundrum, with tooth decay the most common chronic disease in Australian children. It’s a modern day riddle that all of us parents face, especially in light of the recent research executed by Colgate, revealing across Australia $152.9 million is due to be spent on sugary treats this Easter. Further to that, 124.3 million sugary delights are predicted to be consumed by Aussie families in total over this holiday period. At least Aussie parents are being honest, with the study also revealing over 74% of us admit we let our kids eat more sugary treats than usual at this time of year.

Cue: Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Junior (for ages six and up) and Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ for adults is the FIRST toothpaste of its kind designed to neutralise sugar acids in plaque (the number one cause of cavities), reducing early decay by as much as HALF!

Recommended to me by my dentist at my son’s last appointment, this toothpaste works differently to other fluoride toothpastes, deactivating sugar acids BEFORE they harm teeth, while also strengthening and restoring enamel to help prevent cavity formation (resulting in 4x greater remineralisation). Amazing, hey?

And at only $2.99 for an 80g tube of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Junior, it surprisingly doesn’t break the bank (making it a very attractive preventative measure against tooth decay when compared to the dental bill I just had!)

Of course, this doesn’t mean I am going to fill my children’s boots with candy for weeks on end, but it does mean that if we want to indulge at the Easter Show, we can, as long as we continue to follow a good daily oral care routine (with kids brushing their teeth night and day for a least two minutes at a time (helping children under eight), using a soft brush, eating healthily and visiting the dentist regularly, as recommended by Colgate’s Dr Sue Cartwright.

Yay, we do not need to ditch our dental values in order to have a one-off Willy Wonka experience! Our dazzling smiles live another day!

The hope of a cavity-free future is here mamas, and armed with this new cutting edge technology, I have a feeling that this year my little family is going to have the BEST Easter ever!

Image courtesy of Shutterstock.com
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  • We love Colgate in our home.


  • Isn’t the best way to have healthy teeth is to get your kids to brush regularly? Then it doesn’t matter so much if they over indulge at Christmas or Easter etc


  • Its important! That’s interesting! Thanks for sharing this!


  • Ahhhh And I’m still trying to teach my kid not to eat the toothpaste!


  • great to read these fantastic


  • Useful advice


  • Brush brush and brush some more!


  • great to read


  • I sometimes find it hard to get my children to clean there teeth. I got them electric toothbrushes this has helped me.


  • We stick to giving little eggs rather than big ones, that way they can have one little one at a time without over doing it.


  • We try and have water or milk after our chocolate. Plus, we do use this new Colgate toothpaste. My son is fussy, but loves this one.


  • Having worked with a dentist I have always followed his advise & have practised good oral hygiene with my kids & now grandkids. Regardless of what sugary intake always brush their teeth soon after & you will soon see they learn this habit & it becomes second nature to them.


  • Thanks for the advice.


  • chocolate is better than lollies as it does not stick on your teeth like toffees do!


  • Great advice thanks. Our 4th child is only 2 and every few days will ask for her toothbrush around lunch time too. I can’t see the harm her brushing an extra time or two, especially over Easter. A lot easier than the objections I had from one of the other kids at that same age every night.


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