As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths this week. Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product.

Ben Couzens, from creative agency Thinkerbell said: “We’ve created a product that is designed to make spreading Vegemite on toast fun, but also to ensure that kids use plenty of it.”

Matt Gray, marketing manager, Vegemite says: “Vegemite is one of the riches sources of B Vitamins, so any way we can encourage kids to enjoy more Vegemite for breakfast, lunch and tea is a good thing. We hope that these stencils bring fun and joy to the family breakfast table for many years to come.”

Simply purchase any VEGEMITE jar or tube at participating Woolworths stores to get one free VEGEMITE toast stencil.

Place the stencil on your favourite toast, spread with VEGEMITE & enjoy!

There are three limited edition stencils to collect featuring iconic Aussie animals; Emu, Kangaroo & Koala. Available now at Woolworths while stocks last.

Only problem is, that looks way too thick for my liking! Do you like your vegemite spread thick or thin?

Share your comments below

  • I’ll pass on this – have never managed to like vegemite even though I have been here now for 70 years.


  • I like it with a nice application of butter first so the vegemite goes on easily, then pretty light, but you need to have a little extra here and there. I’m not sure my technique would go with stencils, but my kids have loved it this way for years and I’m betting we’d make it work!


  • No thanks. I like Vegemite, but it’s a scrape on and scrape off for me.


  • They look great but I like mine evenly spread with no gaps.


  • Cool stencils……..but I like Promite better :)


  • I’m personally not a fan of vegemite but my younger one eats it by the spoonful & would love this!


  • So cute! but I would use it once and throw in a drawer :(


  • This is cute but who need this much Vegemite


  • I saw these in Woolies the other day. Cute idea


  • I tried to get mine yesterday and my store hasn’t received any yet. When I next go they will have probably run out!


  • Looks cute but not practical, I love my toast covered from crust to crust


  • Must collect the whole set… Always have Vegemite in the house so this is exciting!


  • Bleugh. Vegemite. Be good if nutella did this.


  • Nice idea


  • Not one i’ll Be running out the door for


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