Padded bras for Kindergarten tots? No way!
Amy Yates, a mum to twin nine-year-old girls, posted a photo of a Maidenform store display on Facebook, that was marketing bras to girls in sizes 4-6x. “Please explain to me why a 4-year-old needs/wants a padded bra,” she wrote. “Maidenform better get some hate on this.”
She told NBC7 there’s a difference between sports bra style bras that can offer some coverage and support to budding young girls or prevent friction during sports, but Maidenform’s bras are in a completely different category. “My girls are very interested in things like origami and Pokémon at their age, they’re nine. They don’t need to go to the store and see bras that are lacy and sexy and marketed toward them because they’re going to think ‘Gee, is this what I’m supposed to be into right now?’”
Ob-gyn, Dr. Lisa Johnston tells NBC she has seen girls developing as early as 7 years old and believes that some extra padding in their bras might help build self-confidence. “We definitely see it on the medical front that girls are going through puberty at a younger age,” Johnston said. “I think when kids are going through puberty, they’re often very insecure and being proud of their body doesn’t mean showing off their body.”
Maidenform in a statement to NBC7 wrote, “The Maidenform bras developed for girls are not meant to ‘enhance’ a girl’s figure. The ‘padding’ is thin stretch foam and is designed to provide modesty over figure enhancement.”
Do you think there is a need for these on the market for such a young age group?
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