A CHILD model, known as ‘the most beautiful girl in the world’, has sparked controversy by landing a top modelling contract in the US.

Jesinta Campbell has criticised the decision to give Kristina Primenova, a 10-year-old child labelled the “most beautiful girl in the world ” a modelling deal, saying “having a child in front of a camera before they know who they are is a really dangerous thing”.

The Russian child, who has already worked with designers including Dolce & Gabbana and Armarni, caused controversy after she received a top modelling contract in the US.

Kristina began modelling when she was three and now has over one million Instagram followers. Kristina’s mum Glikeriya Pimenova, 40, doesn’t see anything wrong with the photos. She believes that pictures showcasing children’s clothes are not provocative.

The 2010 Miss Universe winner, Jesinta Campbell, said “it’s way too young ” for Kristina to begin her career, with her own mother making her wait until she was 17 to begin modelling.

“That’s one of the reasons I’ve been able to be successful in this industry, because if I had started too young it would have had a negative impact on me,” she said on the TODAY Show this morning.

“This girl should be in the playground, at the park playing. Children shouldn’t even be wearing makeup before 13, I just think it’s absolutely ridiculous.”

TODAY co-host Sonia Kruger disagreed with the criticism, comparing the issue to allowing child actors begin their career.

“There are plenty of parents out there whose children want to do this kind of thing, and if they want to and they’re successful at it, I don’t think it’s a bad thing,” said Sonia.

“She’s a stunning girl but the think I have an issue with is labelling her the most beautiful girl in the world.

“That’s totally subjective; beauty is in the eye of the beholder.”

Do you think she is too young?

Share your comments below.

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  • I agree with Jesinta – too young – for a few reasons. Firstly, naming her “most beautiful girl in the world” – how is someone supposed to grow up normal and grounded when they’re hearing that at 10 years of age? More than that, I think there’s a difference modelling for say, Kmart and then Armarni, where one is a relaxed, casual look and the other is all about glamour and looking far olden than 10, heavy with makeup. Also, comparing the situation to child actors isn’t a positive point. Few come out unscathed!


  • I agree with everything Sonia said.


  • She’s a beautiful child and I don’t see anything wrong with the pictures, but yes I found her to young for this. It so puts the focus on the outer appearance, make up, clothes, glimmer and glamour that she misses a lot and should learn different values and perspectives in and on life now.


  • It’s not something I would let my daughter do. The world is so over sexualised now. Who knows who is looking at her photos and what they are thinking.


  • She’s a beautiful young lady and these photos aren’t done distastefully.


  • As long as the photos are jot provocative or sexualised then I don’t see an issue with it. If she were made to wait she may miss out – she’s obviously good at it and if she enjoys it then that’s the main thing


  • I agree with Sonia. Labelling her the most beautiful girl in the world isn’t right. Other girls will be looking to her and then comparing themselves with her. There is already too much focus on girls bodies, this is just asking for trouble. Yes she is a beautiful girl but what makes her MORE beautiful than any other little girl?!


  • If she is happy in what she is doing then good luck to her. Who are we to judge a child whom we have never met and know nothing about?


  • yeah i wouldn’t want my kids out there in the world especially so young.


  • Surely her Mum should be thinking about her daughter’s education, as the girl may or may not be successful in a modelling career. What happens as she approaches puberty? Does the girl need the extra pressure for money??
    Many who start careers suffer more mental health issues, even if it doesn’t happen for a few years.


  • I dont have an issue with a 10 year old modelling 10 year olds clothes. I think misrepresenting a 10 year old as an adult woman is problematic. Not only for the child herself but for the women comparing normal womens bodies to a childs body / skin etc they cant possibly obtain.


  • She is a beautiful girl. I think it’s up to her mother to make sure she still has a childhood. The label of ” most beautiful girl in the world ” is a concern

    • Labels are very concerning and not healthy.


  • She is a beautiful young girl but ultimately she is just a young girl and I hope that she actually gets to enjoy her childhood.


  • I only think its wrong that society places so much value on the ideal of beauty, and that this girl’s looks are more important than who she is as a person. I just don’t understand why everyone in todays society are so obsessed with trying to make themselves more beautiful! there are way more important things in life!


  • The modelling industry is disturbing on many levels regardless of age.


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