We’ve all been guilty of grabbing the cereal box for a quick dinner at a pinch on a busy night, but now families are being encouraged to serve up a bowl of Froot Loops or Corn Flakes for an affordable dinner.

In news that would probably be welcomed by most kids, families who are struggling with the skyrocketing cost of groceries are being told to ‘give chicken the night off’ and serve up cereal instead.

US-based WK Kellogg’s CEO Gary Pilnick says the cereal category has always been quite affordable and ‘tends to be a great destination when consumers are under pressure’.


WK Kellogg’s owns Frosted Flakes, Foot Loops, Special K, All-Bran and many other popular cereals.

“If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable,” Gary told CNBC.

“The price of a bowl of cereal, with milk and fruit is less than a dollar,” he added.

When asked if that advice could ‘land the wrong way’, he responded: “We don’t think so — in fact, it’s landing really well right now.”

The video above has attracted angry comments, with many furious at the suggestion they should eat cereal for dinner.

“Bet that CEO ain’t eating cereal for dinner. ‘If you’re poor, you get no nutrition, you get cereal’,” commented one person.

“Cereal is usually too expensive for me lol so what now?” added another.

“Apparently he hasn’t seen the current price of cereal!!”

And it’s not the first time Kellogg’s has offered this advice. In 2022 the company ran a competition, offering consumers the chance to win $5000 if they added cereal to their dinner rotation.

“Kellogg’s cereals provide essential nutrients, like vitamins and minerals and are an easy, inexpensive way to put a delicious meal on the dinner table — in fact, a serving of Kellogg’s cereal, milk and fruit is less than $1,” the competition claimed.


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  • Look, we’ve all been here before. Those sugary cravings at dinner time… I’ll take that $5000 and have it a couple of nights a week for sure. Not the kids though haha


  • It’s alright once in a while for dinner but no more than once a week. I’ve done this before but only because I was home alone and couldn’t be bothered cooking for myself.


  • Maybe the boss of Keloggs can bring this in practice himself :)


  • I doubt that the ones mentioned in this article are that nutritious, maybe Weetabix or its equivalent would have been easier for some to come to grips with.

    Think there are many other alternatives that would be just as cheap, but of course they would have to be prepared and cooked.


  • Cereal can’t you all see it’s just another story


  • Once in a while maybe. And not the sugary ones like frost loops.


  • speechless.
    i suppose its up there with crickets


  • I love cereal for an anytime meal. But I wouldn’t be having it every night for dinner. Once every so often is ok, especially if the kids are away and I’m only eating.


  • Sometimes it’s ok, but cerealously- see what I did there?!? There’s no nutritional value in a bowl of Froot Loops ? Not what I’d be feeding my family for dinner !!


  • A once off here and there as a treat but definitely no nutritional value in it


  • I am guilty of eating cereal for dinner at times, once the kids have gone to bed.


  • This concerns me- there is very little nutritional value in things like cornflakes or fruit loops especially. It’s okay for sometimes as a quick breakfast, but if a struggling family is having this sort of food for breakfast and a meagre lunch, where are they going to get vegetables? There simply isn’t enough vitamins, etc


  • Oh my gosh no!!! Cereal is actual junk food no nutritional value and full of GMO corn, waaay too much sugar!! No one should be eating this stuff let alone kids especially for breakfast. We wonder why so many kids have behavioural issues. Shocking!! Just a ploy for money making! They know there stuff is cheap and yet it’s still soooo expensive!!!


  • Fruit Loops or Cornflakes will not provide nutrition for anyone especially as a dinner.
    I am currently dealing with a child who has malnutrition and is anaemic so even though the family is in need this is not the answer. I suggest maybe instead buy a dozen eggs.
    Families on low incomes need help budgeting and also maybe some cooking lessons on how to cook nutritious low-price meals.


  • I would suggest that eggs on toast for dinner are far healthier and cheaper.

    • I agree, egg on toast would be cheaper and healthier and some baked beans on the side would make it a bit more complete and still cheap


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