Kraft is attempting to jump on the lying game that parents often play with their kids by adding a new salad dressing product Kraft Salad “Frosting.”

The product is actually just Kraft Classic Ranch Dressing disguised in a frosting container.

“According to a recent study, Ranch dressing is the most popular dressing in the United States, and kids will eat anything with frosting, right?” the press release notes. “It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad ‘Frosting.’”

Kraft also announced a contest to give families a chance to win free samples of its “frosting.”

“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Kraft head of marketing Sergio Eleuterio said in the press release.

“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”

But The Milk Meg is really not impressed at all by the product. She said on Facebook, “I’m really not ok with this. I actually thought this was a joke at first! And the ingredients in this packet are almost as bad as frosting anyway!

“How about giving your child a carrot instead and saying, “Here is your snack”.”

What do you think? Worth a shot to get the kids to eat better?

Share your comments below


  • I think this is not a bad idea at all. With eat with our eye’s and so do children.

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  • I’m not a fan of dressing but if it works for people they will use it.

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  • I cannot imagine a time when I would actually use this… EVER.

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  • A gimmick I hope doesn’t become the norm. I hope that eventually (maybe delusional) my kids like their vegies for what they are not the sauce/frosting that’s coating it.

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  • Marketing genius. My kids would eat anything marketed to them on TV. Most recently – mushrooms!

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  • Children are going to think it will taste sweet? It will depend what it is made from whether it is or not. Why ruin the flavour by adding chilli or other strong flavours which may be the reason why some children don’t like eating salad

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  • It’s just another gimmick to get kids to eat veges.

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  • Sounds like a load of poo to me. We should be teaching our kids that healthy food tastes good regardless without the need to dress it up. If you start trying to dress up food like this aren’t you then saying that the food doesn’t taste nice so we need to make it better? My kids like to eat salad. If you persist then they will acquire a taste for healthy things.

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  • Another unhealthy product from a big manufacturer trying to cash in. Make your own healthy dressings if you have to get kids to eat salad. My son has grown up with salads and now as a teenager delights in making his perfect mix, with salad ingredients, tahini, avocado, lemon and veggie salt, and little chilli sauce as well sometimes.

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  • No Thankyou I’m glad my kids eat most veg all greens have to raw for the eldest to eat them but that’s healthier beans and 10minth old just eats what ever is in front of her

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  • I hate disguising foods to trick kids, just making them rebebl against it later. We have a rule that you must try everything offered, you don’t have to finish it if you don’t like it but you at least have to try it first

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  • I’m think there will be a lot of disappointed kids when they open a ‘salad frosting’ and have a big suck on it…..!

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  • No thanks. Nature has provided great tasting fruit and veggies. There’s no need to add to them.

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  • Ranch dressing is hardly healthy and how much veg can it really contain. Money making PR stunt

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  • it Will be interesting to see how the sales go.

    Reply

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