Kraft is attempting to jump on the lying game that parents often play with their kids by adding a new salad dressing product Kraft Salad “Frosting.”
The product is actually just Kraft Classic Ranch Dressing disguised in a frosting container.
“According to a recent study, Ranch dressing is the most popular dressing in the United States, and kids will eat anything with frosting, right?” the press release notes. “It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad ‘Frosting.’”
Kraft also announced a contest to give families a chance to win free samples of its “frosting.”
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Kraft head of marketing Sergio Eleuterio said in the press release.
“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”
But The Milk Meg is really not impressed at all by the product. She said on Facebook, “I’m really not ok with this. I actually thought this was a joke at first! And the ingredients in this packet are almost as bad as frosting anyway!
“How about giving your child a carrot instead and saying, “Here is your snack”.”
What do you think? Worth a shot to get the kids to eat better?
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