Magnum has announced the highly anticipated return of the world-famous Magnum Pleasure Store.

Located at Westfield Sydney, the Magnum Pleasure Store will be here for a limited time only, opening its doors for 8 weeks from July to September 2019.

As a leader in luxury ice cream craftsmanship, The Pleasure Store embodies and celebrates Magnum’s attitude of being True to Pleasure.

Visitors will enjoy an immersive experience by customising their own Magnum Ice Cream with luxurious toppings from rose petals to gold feuilletine for visually stunning Magnum creations.

Unilever Australia marketing manager, ice cream, Melanie Chen said: “We are very excited to announce the long-awaited return of the Magnum Pleasure Store to Westfield Sydney, the ultimate make-your-own-Magnum pop-up store!

“We see so much excitement across the world with Magnum Pleasure Stores opening every year in the most culturally vibrant cities; London, Rome, Seoul, Istanbul and to mark the opening of #MAGNUMSYD, we have created an exclusive chocolate dipping option with a two-tone milk + white coating.

“This will give our dedicated pleasure-seekers a preview of the launch of Magnum’s Double Dipped Duet coming in August.

“Also on offer will be a range of fashion-inspired lookbook Magnums for those looking for inspiration!”

She added: “As Magnum continues bringing true pleasure to Australia, we would love to invite all pleasure seekers to come and experience what the Pleasure Store has to offer.”

Further details

When: Daily from Tuesday 16 July to Saturday 7 September 2019
Monday to Saturday (Excluding Thursday) 9.30AM – 7PM
Thursday: 9.30AM – 9PM
Sunday: 10AM – 7PM
The Magnum Sydney Pleasure Store Experience starts at $10
WHERE: Level 2, Westfield City Centre, Pitt Street Sydney, NSW, 2000

  • Gee, they are taking things to a whole other level.


  • The only ice cream I have [very occasionally] is a Magnum but as I don’t live anywhere near Sydney I won’t be able to enjoy this pleasure. When will they do the same thing in Melbourne?


  • Are these “special” icecreams that have never been available in other states? I’m almost certain that Magnum Icecreams also have the Streets symbol on the packaging.


  • Bit far to travel to make my own ice cream. Living in WA means that we miss out on a lot of promotions.


  • Oops, I thought this was more of an ‘adult’ store!!


  • I told my American husband that a “Magnum Pleasure Store” was coming to Australia and he thought that meant something very different. lol. I wish it was coming to Melbourne. I would love to go.


  • Why does Sydney get all the fun. :-(


  • I would love to see things like this pop up in more locations across Australia. Tasmania always gets forgotten.


  • Lucky Sydney dwellers! I’d love to create my own Magnum. They are one of my favourite ice creams.


  • Didn’t know it had been around before. Don’t like that brand of ice creams


  • Not really my thing.


  • Oh wow! Wish I was in Sydney!


  • Sucks living rurally!


  • Lucky Sydney siders !


  • Yum. But far too far away.


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