Fast food giant McDonald’s is giving their Drive Thru system a makeover that will personalise your takeaway experience!
McDonald’s have announced that their Drive Thru system will be getting a 21st-century overhaul thanks to a $420 million deal with Israeli technology company Dynamic Yield Nine News reports. Using artificial intelligence and ‘design-logic’ technology customers’ Drive Thru experiences will be personalised like never before.
The new technology has the potential to not only make your ordering experience easier but even help you decide what to order! Numberplates will be able to be scanned to make predictions based on previous orders, and a special algorithm can also be used to offer suggestions depending on the weather and time of day. McDonald’s say they are excited to roll out the changes.
“McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying outdoor digital Drive Thru menu displays to show food based on a time of day, weather, current restaurant traffic and trending menu items,” McDonald’s said in a statement. “The decision technology can also instantly suggest and display additional items to a customer’s order based on their current selections.” This sounds like a dream for those that still can’t make up their mind when they reach the menu!
While a trial of the new Drive Thru technology is set to roll out in the US later this year, McDonald’s say they have plans to expand the updates within their international market including Australia! It is hoped that the technology can also be integrated into existing services such as self-serve kiosks and the mobile app. “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers,” they said.
We just hope that Drive Thru lines don’t get longer and slower with so many options to choose from!!
Are you excited to try the Drive Thru updates? Let us know in the comments!