August 5, 2019


Mum shares important rant over latest crazy food trend.

Francine from Additive Free Kids has shared a very important rant about the latest food trend. Rainbow toasties.

Originally a Korean street food, rainbow toasties are making their way around the world and are now being sold in Melbourne, Australia.

“Why does food need to be presented in this way??”, asks Francine. “Is it any wonder that our kids are turning into fussy eaters? Why does a humble cheese toastie need to be brightly coloured with all the colours of the rainbow?!”

She adds, “How do we expect our kids to want to eat the natural colours of the rainbow, fruits and veges when we are competing with this?!”

“This should be prohibited from being sold to children.

“I am unable to find the ingredients to review what is in this cheese.  However, it is very hard to get bright colours like that without artificial colouring.

I’m sure there are parents thinking this is fun, its a novelty etc.

Please consider, is it fun when potentially the following symptoms can result from ingesting these colours.

Trouble sleeping / insomnia
Behavioural issues
Learning difficulties

The list goes on, every one of these symptoms is NOT fun for your child or you.

“You are your child’s protector and gate keeper, you are responsible for their health. You get to make the decision. You get to educate your child about what is really in their food (we have a resource that can help you with this). Companies know that the pester power is strong.

Parents need to play the LONG GAME.

– look past the pestering
– what is this food going to do to my child in the short term
– what is this food going to do to my child in the long term
– what is this food going to do to my child’s gut health??

“The greatest gift you can give your child is the gift of health and the knowledge to maintain it.

“It is unfortunate that these colours are allowed in our food supply.

“You don’t have to support them though. The great thing is…you get to CHOOSE. You get to VOTE whether you support the use of these ingredients or not. If people don’t buy them they won’t keep making them.

“Parents need to consider…is this coloured toastie worth it if we are playing the LONG GAME?”

When you experience some of the symptoms listed above …it is unlikely that the doctor will make the connection from your symptom to what your child ate (there are some amazing GPs that may but generally speaking they won’t). You will be given prescription for antihistamines, steroid creams, asthma inhalers and preventers.

It doesn’t have to be that way

Our children deserve better.
They deserve to be protected.
They should be given every opportunity to thrive.”

What do you think about these coloured toasties?

Share your comments below

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  • Bit of fun for a special occassion but not for me.


  • Oh for goodness sake, it’s a bit of fun. It’s not like kids will be eating rainbow toasties every day for the rest of their life. Most will likely have just one. Over reaction much


  • who is to say that the colours haven’t come from natural places, a lot of veges are very bright colours and these food makers and designers are very creative! The blue colouring is the only one I can’t think of a vege to match it to


  • Does anyone really know what sort of colouring go into this ? Seriously they could be all natural or not? Another question how many people worry about the colouring in a rainbow cake or whilst decorating?


  • They don’t look cool to me, they look gross to be honest. I wouldn’t get one that’s for sure!


  • The colours are ridiculous to start with. I can’t believe they are selling these and I bet they’re at least twice the price of a normal toasted cheese sandwich. Disgusting and unhealthy


  • I agree this is not food, but junk poison !


  • Looks like a completely disgusting treat why…


  • There is no way I will be giving this to my daughter no matter how creative it looks, just another passing fad hopefully.


  • I have never seen or heard of this type of food and am glad my son is old enough to not be interested in such a fad. The mind really boggles!!


  • I guess I’ve been making rainbow toasties for years and missing out on a business opportunity.. toast some bread and fill it withal different salad items..I’m a marketing genius and didn’t even know it apparently. Haha


  • I really despise these unhealthy food trends. Health is more important than a bit of fun, colouring is definitely been associated with all sorts of problems in children, and I would avoid at all cost. There are many vibrant colours you can use with natural foods, beetroot makes a wonderful pink for example, make your own rainbow food.


  • It looks ghastly to me – wouldn’t buy or eat one myself and would never buy it for a child. Thanks for bringing this to all our attention.


  • looks cool but i definitely wont be buying this for my daughter dosent look the healthiest


  • I want one! Kiddo would too lol
    That woman needs to pull the carrot from her behind and lighten up


  • These do not look right and yes I agree what has been used to get these colours. Not in this family, keep them over in the east.


  • These do not look tasty to me.


  • The less additives the better. I’m not enticed by these rainbow toasties at all and would not feed them to my family or anyone else.


  • Big NO for me. Who would feed this to your children or put it in your own body ?


  • You can find….. natural…….. food colourings in some colours.
    Maybe as a party treat but otherwise “no”.
    What food product have they mixed with the colour to bind it together?


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