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A mother has slammed a major retail chain after spotting padded bras on the racks, catering for girls as young as nine.

“Shame on you Marks and Spencer for selling padded bras to children,” Laura Milatos wrote on Facebook, taking aim at the UK retailer.

The mum-of-two argued that selling such items could encourage young girls to think having a flatter chest isn’t ok.

padded bra

“I was just browsing the children’s clothes section before coming across the bras … I don’t want to give my daughter the idea that bigger boobs are better,” she said, according to The Telegraph.

“I want her to grow up knowing having a flatter chest is fine,” Laura continued.

“The fact it was placed in the middle of the children’s section just sends children the wrong message.”

Laura’s post sparked debate on Facebook.

“Hardly padded, there is a just a thin extra layer which provides better support to a developing bust,” one commenter wrote.

Laura responded, “If I put that on my daughter it would look like she’s got breasts, that is padding. These bras are with children’s clothes not teenage clothes,” she responded.

Marks and Spencer defended their decision to sell the bras, saying it is “normal practice”.

“There’s no fixed age when girls should start wearing a bra; what matters is that they’re able to access the right style to deliver comfort, support and modesty to a developing body,” a company spokesperson said.

Share your comments below.

  • Bras with seams across the middle of the “cups” can be very uncomfortable, even rub skin red if the fabric is synthetic which they usually are. Girls are starting puberty a lot younger now than we and the previous generation did. They get self-conscious when their breasts start to grow and their nipples can be seen through their clothes. Sometimes they are teased by others when that happens too. The straps on them are very narrow and the back fasteners are only narrow too.

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  • This is not necessary for Children.

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  • What a ridiculous notion to sell padded bras for children.

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  • Geez some things just get out of control. After all is it really targeted at 9 year olds or teen girls struggling with weight? Teens flatter chested than Cameron Diaz maybe…

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  • Think it’s personal choice. Jut don’t buy it

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  • There is no need to sell padded bras in training bras. Fair enough in the sizes 10A and above for small breasted women, but having it for young girls is just ridiculous and could attract the wrong attention from predators.

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  • I don’t have a daughter but I have many nieces and friends with daughters. Puberty hits at a much younger age, and I also understand from some young girls they have a sensitivity in their breast that can be quite uncomfortable. Such bras, that are certainly not fully padded, help with their self esteem, self consciousness, and sensitivity. Stop the outrage.

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  • As someone who hit puberty young, I can remember being embarrassed when my nipples would go hard for no particular reason. As soon as I could have padded lined bras, I wore them, even now.
    But to be clear, I’m talking about bras with extra lining, not push up bras. Tried a push up once, and was left pondering how women breathe in them.

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  • Why do nine year old girls need bra’s anyway? Let them be children. Marks and Spencer’s reply saying it is “normal practice” is ridiculous, normal practice for who? I agree they should be taken out of the kids section. Why the obsession for bigger boobs anyway? I am sick of seeing young woman getting enlargements risking their lives and these bra’s are only fuelling this horrible trend.

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  • Never have liked padded bras – little girls should remain children for as long as possible in my view.

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  • Personally I don’t like padded bras, and I understand this mother’s reaction.

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  • I remember my first bra having some extra padding for comfort.


    • The bras had a thin layer and were not padded like push up bras. The bras in question would need to be seen (better images) to know if they are padded for comfort or for push up impact.

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  • I think I’d rather my daughter wear a bra with a bit of extra material then have her nipples visible through her clothing.

    Reply

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