Let’s clear this up right now.

We are all busy.

Being time poor is the new black.

Shortcuts, checklists, timesavers and all-in-ones are the go for a busy Mum.

We may dream of living the ordered, organised and socially boastable life, but to be honest it ‘aint gonna happen anytime soon in this virtual neighbourhood.  Life is hectic.

And that’s a good day. Others get even worse.

They’re borderline nervous breakdown.

First there’s the “have to do,” “can’t forget” and “not possible to miss” lists. Then add on top the “ought to do,” “should really do” and “family must do” ones, as well as the “social appearances” and “career obligations.”

That leaves no time for anything that YOU’d really love to do. Those things could only occurin some random ‘other than this life’ world. [Can I have that life, pppplease?]

So if I keep suggesting you add “starting a blog” to that list, you’d be perfectly right in saying “Go take a flying……….”

Therefore, this post is for you.

Short, sharp and clear it covers the very basic ABC’s of writing a blog post.

Let’s get started:

A = Accuracy

  1. Write what your know
  2. Get your facts straight
  3. Accuracy builds reader trust
  4. Credit your sources
  5. Attribute other writers where needed
  6. Link to others to share
  7. Edit your work
  8. Cut ruthlessly
  9. Check spelling
  10. Proofread out loud

B = Brevity

  1. Cut the fluff
  2. Do a vomit draft
  3. Share a piece of you
  4. 4.      Tell the why not the how
  5. Use bullet points to break it up
  6. Only 20 words or less per sentence
  7. Write for short attention spans
  8. Use small words
  9. Keep it sexy and short
  10. Write for your reader

C = Chunks

  1. Hook the reader early
  2. Paragraph one and two are the big idea
  3. Master each sentence
  4. Maximum 2-3 sentences per paragraph
  5. Skimmers jump from heading to heading
  6. Mix up the flow, rhythm and word pace
  7. Use subheads to summarise
  8. Leave white space for eyes to rest
  9. Use the rule of two
  10. Images add personality and emotion

Blogging really has no rules. However these ABC’s provide some general guidelines that will make your blog more readable – so that not just your audience, but even your Mum will want to read it!

Your turn

What would you add to the list? What’s important for a blog to hold your attention and keep you reading until the end of the post?

Please leave your suggestions in the comments….

Other posts in the series:

Mummy Blogging 101: Try it, it’s addictive

Mummy Blogging 101: 5 fundamentals of setting up house

Mummy Blogging 101: Getting your writing mojo on

Mummy Blogging 101: Write a blog post that stinks …

Mummy Blogging 101: 5 free image sites to help tell your story, legally!

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  • And if your blog has an overall “purpose”, don’t lose sight of that.


  • Always suspense, as to what happens next! keep the reader enthralled, on the edge of their seat. Pick topics that interest and connect with readers.


  • I don’t think my life is that interesting!


  • Blogging looks like a lot of fun. But I don’t have anything interesting enough to say on a regular basis, so I’ll pass


  • Cool! That was an interesting article! Thanks for sharing that knowledge!


  • Thanks for sharing this interesting article.


  • i like the way that you describe these. i like how you have given advice on how to construct a blog


  • well now i guess my life is so hectic after all this makes most lives seem crazy my life is nothing compared to that


  • This is great thanks follow r sharing


  • That’s a lot of information but all very important.


  • Images, for me it’s not about adding personality or emotion but breaking up the text. Nothing worse that looking at a blog article and it’s all words. Also blogs that are junked up with ‘stuff’ – too much advertising, too many useless links to other blogs, those GFC and Linky icons with how many followers the blogger has, follow me here, follow me on there, I follow back are all things that make me cringe…I can be found on…is so much nicer and doesn’t scream desperation.

    Blog Rolls – these are old hat now, no one really cares what blogs the blogger reads.

    One last comment – about comments. Bloggers that leave spammy comments on their blog just for the sake of having a comment.


  • have loved these series of articles, great hints for those who want to blog


  • I like blogs to be short and sweet.


  • Love a good ABC guide – thanks!


  • thanks for this, it would come in handy if I wanted to blog


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