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A mum from California, has found a very creative way to get her message across to her teenagers.

The mum writes handwritten notes on her kids’ lunch bags every day, but they’re not what you’d expect as a message from Mum at school.

The New Stepford blogger, shares the lunch bags on Instagram and she’s quickly developed a cult following from it.

She told Today she started doing the “passive aggressive lunch bags” for her 14-year-old daughter and 12-year-old son so she could share her most raw thoughts on the daily business of parenting.

Messages on the bags include “Just pretend it’s Chipotle,” “Fortnite is not a career choice,” “Clean up your room,” “Get off your phone,” and “I can’t wait for you to drive either.”


View this post on Instagram

#bagoftheday #idriselba it was a damn good dream people. #passiveaggressivelunchbags

A post shared by The New Stepford (@thenewstepford) on

“It’s imperative to have humour with your kids,” she told Today.

“We joke about everything — sex, drugs, politics, their bodies — I don’t want them to think anything is taboo.”

She was inspired to share pictures of the bags online after her daughter’s classmates started asking to see them daily.

She is now even selling them online!


View this post on Instagram

ANNOUNCEMENT! PassiveAggressiveLunchBags.com are on sale now. #LinkInBio I first started writing passive aggressive notes on my kids’ lunch bags because it was either that or poisoning them. My daughter convinced me they were funny and told me to start posting them on Instagram. I did and the reponse was overwhelming. People loved them and asked where they could purchase them. Which made no sense to me. “Why would you buy these? They’re just bags with funny sayings, ” I asked. “Because our lives our busy as shit and we have no time so please do it for us,” the moms said back. Well I love you and want you to be happy so I’ve launched passiveaggressivelunchbags.com. You can get a 10-pack for $9.99 + shipping. Each month will have a new funny batch of passive aggressive quips to help you troll your kids. Because Fornite sucks and trolling rocks. They make great gifts and stocking stuffers. Thanks for the encouragement IG family. Please share and pick up a few packs for your friends. Love, Whitney aka The New Stepford #PassiveAggresiveLunchBags #lunch #funny #momlife #mompreneuer #soml #writers #mommybloggers #life #funnymemes #bestholidaygiftsforkids #bestholidaygiftsformoms #funnyholidaygifts #whitelephantgifts #bestgifts #onsalenow #sharpies This month’s bags: #fortniteisnotacareerchoice #wearajacket #needsahaircut #getoffyourphone #cleanupyourroom #idontknowwhyyourlockersmells #gotobedearlier #justpretenditschiptole #bringyourPEclotheshometobewashed.for.the.love #Ifitwereayoutubevideoyoudunpackit

A post shared by The New Stepford (@thenewstepford) on

Share your comments below

  • hahhahaa its nice to read as a mum… but not sure how kids would react.

    Reply

  • I can’t understand why you would write these messages to TEENAGERS ! This is rather belittling !
    I can understand you could write these to a young primary school kid.

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  • I agree that there should be positive messages.

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  • I know of a private school that supplies lunch bags for the Mums to write the kids’ lunch orders on and put money in. They supply a bulk supply, not just one at a time

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  • LOL this is hilarious, what a cool mum!

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  • Thats fantastic and I love it. Bet those kiddies of her secretly love it too.

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  • I love it, and I bet her children deep down love it too!

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  • Love the idea – wonder if it get’s through to the kids though unless it is pointed out by their peers at school.

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  • Love it ! However when you write these message frequently, I wonder if the kids will still read it.

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  • Love it! My big kids and I are very much stirrers like this

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  • Haha, too funny. I love it. Not saying I would do it, but I love it.

    Reply

  • it would be nice to see some positive comments like thanks for helping do the dishes last night rather than nagging ones.


    • Yes they are all negative …positive one would be much nicer. :-)

    Reply

  • I’m not sure how I feel about these bags? Sure, they’re funny, but I think the kids would be a bit embarrassed by them and probably not read them anyways?

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  • As long as the children do not mind. Interesting that she is selling them. Paper bags do not think are used very much in Australia.

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  • i thought hmm cute.. but then saw the “passive aggresive” comment, and now agree.

    Reply

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