Mums Not So Subtle Lunch Bag Messages to Her Kids Go Viral

A mum from California, has found a very creative way to get her message across to her teenagers.

The mum writes handwritten notes on her kids’ lunch bags every day, but they’re not what you’d expect as a message from Mum at school.

The New Stepford blogger, shares the lunch bags on Instagram and she’s quickly developed a cult following from it.

She told Today she started doing the “passive aggressive lunch bags” for her 14-year-old daughter and 12-year-old son so she could share her most raw thoughts on the daily business of parenting.

Messages on the bags include “Just pretend it’s Chipotle,” “Fortnite is not a career choice,” “Clean up your room,” “Get off your phone,” and “I can’t wait for you to drive either.”

View this post on Instagram

More #passiveaggressive #lunchbags I think I can make it to the end of the school year #ithinkicanithinkican I really do #love them but for the love of god they are driving me crazy #fortnite #fortnitegrind #kids #happy #momlife #mommy you #pray for me I’ll pray for you #bestrong #beer

A post shared by The New Stepford (@thenewstepford) on May 17, 2018 at 11:58am PDT

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New bags every day. #passiveaggressivelunchbags pick some up for kids stockings and hostess gifts. link in bio #funnymemes #momlife #insta #instafunny

A post shared by The New Stepford (@thenewstepford) on Nov 18, 2018 at 6:15am PST

View this post on Instagram

Bag of the day #passiveaggressivelunchbags #linkinbio somethings you can’t unsee or unsmell. I don’t know what he’s growing underneath there , it’s dank. I don’t even know what dank means but it seems like an appropriate term here. If you are part of the dank underground and I have maligned your good name I’m sorry. #kidsaregross #whyisitthatcolor? #youshouldseesomeoneaboutthat

A post shared by The New Stepford (@thenewstepford) on Nov 20, 2018 at 6:48am PST

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#bagoftheday #idriselba it was a damn good dream people. #passiveaggressivelunchbags

A post shared by The New Stepford (@thenewstepford) on Nov 19, 2018 at 7:52am PST

“It’s imperative to have humour with your kids,” she told Today.

“We joke about everything — sex, drugs, politics, their bodies — I don’t want them to think anything is taboo.”

She was inspired to share pictures of the bags online after her daughter’s classmates started asking to see them daily.

She is now even selling them online!

View this post on Instagram

ANNOUNCEMENT! PassiveAggressiveLunchBags.com are on sale now. #LinkInBio I first started writing passive aggressive notes on my kids’ lunch bags because it was either that or poisoning them. My daughter convinced me they were funny and told me to start posting them on Instagram. I did and the reponse was overwhelming. People loved them and asked where they could purchase them. Which made no sense to me. “Why would you buy these? They’re just bags with funny sayings, ” I asked. “Because our lives our busy as shit and we have no time so please do it for us,” the moms said back. Well I love you and want you to be happy so I’ve launched passiveaggressivelunchbags.com. You can get a 10-pack for $9.99 ＋ shipping. Each month will have a new funny batch of passive aggressive quips to help you troll your kids. Because Fornite sucks and trolling rocks. They make great gifts and stocking stuffers. Thanks for the encouragement IG family. Please share and pick up a few packs for your friends. Love, Whitney aka The New Stepford #PassiveAggresiveLunchBags #lunch #funny #momlife #mompreneuer #soml #writers #mommybloggers #life #funnymemes #bestholidaygiftsforkids #bestholidaygiftsformoms #funnyholidaygifts #whitelephantgifts #bestgifts #onsalenow #sharpies This month’s bags: #fortniteisnotacareerchoice #wearajacket #needsahaircut #getoffyourphone #cleanupyourroom #idontknowwhyyourlockersmells #gotobedearlier #justpretenditschiptole #bringyourPEclotheshometobewashed.for.the.love #Ifitwereayoutubevideoyoudunpackit

A post shared by The New Stepford (@thenewstepford) on Nov 14, 2018 at 9:58am PST

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30 Comments

- - meedee said
  - 26 Dec 2022
    9:17 am
Each to their own. Not something that I would have done to my kids as i think it would be quite embarassing for them.

- - mom152736 said
  - 22 Nov 2019
    2:12 pm
hahhahaa its nice to read as a mum… but not sure how kids would react.

- - Ellen said
  - 05 Jan 2019
    4:22 am
I can’t understand why you would write these messages to TEENAGERS ! This is rather belittling !
I can understand you could write these to a young primary school kid.

- - ella12 said
  - 29 Dec 2018
    8:02 pm
I agree that there should be positive messages.

- - Blossom said
  - 09 Dec 2018
    10:31 pm
I know of a private school that supplies lunch bags for the Mums to write the kids’ lunch orders on and put money in. They supply a bulk supply, not just one at a time

- - sars_angelchik said
  - 27 Nov 2018
    1:08 pm
LOL this is hilarious, what a cool mum!

- - rachel1970 said
  - 24 Nov 2018
    5:04 pm
Thats fantastic and I love it. Bet those kiddies of her secretly love it too.

- - ncjmumma said
  - 24 Nov 2018
    6:49 am
I love it, and I bet her children deep down love it too!

- - mom101628 said
  - 23 Nov 2018
    10:00 pm
Love the idea – wonder if it get’s through to the kids though unless it is pointed out by their peers at school.

- - Ellen said
  - 23 Nov 2018
    12:52 pm
Love it ! However when you write these message frequently, I wonder if the kids will still read it.

- - nealsq said
  - 22 Nov 2018
    9:53 pm
Love it! My big kids and I are very much stirrers like this

- - rovermum said
  - 22 Nov 2018
    8:05 pm
Haha, too funny. I love it. Not saying I would do it, but I love it.

- - curlytops said
  - 22 Nov 2018
    4:34 pm
it would be nice to see some positive comments like thanks for helping do the dishes last night rather than nagging ones.
- cherz replied
  
  22 Nov 2018 , 7:11 pm
  Yes they are all negative …positive one would be much nicer.
- - Mum2archer said
  - 22 Nov 2018
    1:50 pm
I’m not sure how I feel about these bags? Sure, they’re funny, but I think the kids would be a bit embarrassed by them and probably not read them anyways?

- - youngoldlady said
  - 22 Nov 2018
    1:29 am
As long as the children do not mind. Interesting that she is selling them. Paper bags do not think are used very much in Australia.

- - mom70876 said
  - 21 Nov 2018
    10:36 pm
i thought hmm cute.. but then saw the “passive aggresive” comment, and now agree.

- - becstalou said
  - 21 Nov 2018
    9:44 pm
I love that she now sells them.

- - mom160421 said
  - 21 Nov 2018
    8:46 pm
I think the messages are pretty good. Hope the children take note.

- - mom7108 said
  - 21 Nov 2018
    8:01 pm
One way to get an important message across!

- - cherz said
  - 21 Nov 2018
    7:59 pm
Can imagine how much ribbing these children get from their school mates.
Also it is sooo interesting how American’s use paper bags as lunch containers. You see it in old movies and apparently they still do it.