Australian mothers are suffering work overload, with 1 in 10 getting just 15 minutes of ‘me time’ a day, according to new research by Mumgo.com.au.
The results confirm that we have a nation of time poor mums and that the deprivation is more extreme than ever, with the majority of mums having less than one hour of me-time.
An alarming 1 in 10 are enjoying just minutes to themselves, only managing to fit in a precious 15 minutes.
So how are the nation’s mums spending their time? The results show that there’s a shift away from typical ‘relaxing’ activities such as bubble baths and massages, with Aussie mums instead looking to technology to help them unwind in the comfort of their own home through shopping online, watching TV and chatting with friends on social media.
With such a limited amount of time to dedicate to themselves, Aussie mums are craving more me-time and turning to the Internet as a low-key and accessible outlet for entertainment.
Top 10 Favourite Me-Time Activities
- Browse internet shopping sites (72%)
- Watch TV (65%)
- Chat to friends on social media (38%)
- Cook or bake (37%)
- Read a book (33%)
- Browse online news sites (30%)
- Exercise (24%)
- Grab a drink with a friend (10%)
- Bubble Bath (8%)
- Massage (5%)
Guy Polak, General Manager for Mumgo.com.au said: “We know that mums are busier than ever juggling jobs, family, housework, after school activities and much more. The research shows that now more than ever mums are looking for an easy and convenient way to relax. The internet and social media are perfect as you can feel part of a community (and still fit in retail therapy too!)”
Top Me-Time Activities (According to time)
- 10 minutes: Make tea or coffee (44%)
- 30 minutes: Browse online sites (29%)
- 60 minutes: Sleep (38%)
Over 2,500 mums across Australia were surveyed as part of the research by Mumgo.com.au.