A world without Target stores is a sad world indeed but it is one that is looking like a definite possibility, following mass store closures and conversions to Kmart.

Our local Target (which I never in a million years thought would ever close) has recently been transformed into a Kmart and many other Target customers are suffering the blow of the retailer’s doors shutting forever.

Wesfarmers, the parent company of both Target and Kmart, are already well into the process of converting 92 large format Target stores and Target Country stores into Kmart branches, while around 75 Target stores are shutting its doors permanently.

No More Target Shops?

There will still be around 120 physical Target stores after all the changes, but there are indications that the department store will continue to shrink and could eventually transform into a purely online business.

Head of Kmart Group, Ian Bailey, spoke to The Sydney Morning Herald admitting that the online version of Target could “absolutely” become bigger than the physical business.

“It’s already a very profitable channel for us, and we think it has a lot of potential to grow,” Mr Bailey said.

“As to what the percentage [online] would be, time will tell, but I certainly believe online will be a very, very important part of the Target business and we’re certainly investing in the growth of online for Target,” he added.

Ensure A Future For Target

Wesfarmers originally said that this move towards closing stores or converting them to Kmart is to “improve the commercial viability of the business and to support the thousands of people we employ.” The organisation aims “to make it smaller, more focused, less complex and more digitally enabled so we can better serve our customers both instore and online.”

Will Target Be Targetted?

With all these changes, the question is, will Target be swallowed up by Kmart completely? But Mr Bailey is adamant that customers won’t be losing the retailer for now.

“That would be very unlikely. The Target brand is a very powerful brand and we see it as a great asset,” he said.

Introducing TORY The Kmart Robot

Earlier this week Mr Bailey spoke to investors saying that the company was focusing on addressing stock issues that it struggled with during COVID.

He said that an in-store robot, named TORY, would be introduced in Kmart stores to scan product levels and help to track stock levels. The human-sized robot would be able to move around the store during shop-hours but would most likely be used when the retailer was closed or quieter.

Would you be sad if all Target stores closed? Would you still used Target online? Have you been personally affected by the Target store closures or conversions? Tell us in the comments below.

  • I do like Kmart more.


  • Sadly both our target stores have closed. One turned into ANOTHER coles, not sure about the other. Not that I was a fan of target, sometimes though they had some good deals


  • Very dissapointed that both near me changed to kmart. The ladies Clothes are so much nicer at target and i prefer to be able to try them on before i buy.


  • I like Target and enjoy shopping there. Thankfully the Target near me remains open.


  • I would totally miss Target. I love shopping there!!


  • So sad to see these smaller Targets closing when they are the only option for lots of goods locally without travelling. Definitely tough on small towns.


  • Our local target closed in march, we do have one 1.5hrs away which is bigger and was better, im not a big target shopper so has t been a big change.


  • I love Target hope they leave some stores open


  • I do love Target but don’t go very often as they’re nearly 2 hours drive away. I avoid online shopping as I’ve been disappointed one too many times


  • My local Target store already gone.But i don’t mind as we got Kmart.


  • I’m sad for Target, but target was never my favourite so I don’t fell personally effected by this


  • We have 3 Kmart and 3 BigW stores around us., 2 Target stores now we have zero Target stores and more Kmart…..this is so upsetting to see.
    We love Target for the whole family sad to see it disappear.
    I hate online shopping !!


  • Target is good for kidswear so it would be sad if they left the high street


  • Yes I would. I finally live in an area that has a Target store and I love it. We also have a Kmart too, so I’m very happy to have both. I do miss the Big W we finally had in our area, but Target fills that space for me.


  • I hardly shop at either store since the closest one is a 2 hour drive from us. I did order some Target items online but then money became very short. The Target store I used to go to when I had the chance has now become a Kmart Hub store. It’s terrible when any store closes but that’s just the way things seem to be going these days


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