This Christmas, bright red billboards touting Nanna’s getting nothin’ and Dad’s getting diddly-squat are all part of leading child protection organisation, Act for Kids’ Christmas initiative: One Less Present.

New to One Less Present 2020 is the One Less Gift Card, a cashless gift card to give to your loved ones.

Instead of the gift card being loaded with funds, money is donated to Act for Kids to help fund life-changing therapy and support services for children and families, who have suffered trauma from neglect, sexual, emotional, and physical abuse.

Act for Kids CEO Dr Katrina Lines said One Less Present was a way to celebrate the Christmas spirit, while inspiring conversations about gift giving.

“Parents might encourage their child to go without a present from Santa to help a child less fortunate, adults might give One Less Gift Card to loved ones and businesses can even give One Less Gift Card to employees or clients,” Dr Lines said.

“It could also be a creative way to make Secret Santa presents mean a little more.

“Supporting One Less Present will help benefit some of the 45,000 children and families Act for Kids assists each year.”

Give One Less Present and get a One Less Gift Card via www.onelesspresent.com.au