So with the world trying its best to become a more kinder, caring place, the trend of ‘nurture toys’ is still going strong this year, with new fun items now available.

The newest range of toys for kids to look after and ‘raise’ includes all new toys from Headstarts all NEW Love Diana range, Just Plays Blues Clues & You ranges as well as ZURU’s Pets Alive and Universal’s Trolls World Tour ranges.

Major retailer BIG W’s Toy Mania sale kicked off online at 7am on Tuesday with layby and online shopping options also available.

Check out these fun options.

Love Diana, Diana and Honey – Cowgirl Edition

WAS $89 NOW $79

Join Cowgirl Diana and Honey for a ride. Diana and Honey have a magical connection as when Diana sits in the saddle, Honey’s mane and taillight up. Style Diana’s hair and Honey’s mane and tail with the included hairbrush.  The handle on the box also becomes a colorful bracelet.

Pets Alive Fifi the Flossing Sloth 

WAS $29 NOW $23

This Sloth sure does loves to floss … Fifi the Flossing Sloth from Zuru Pets Alive flosses to three epic songs, mimicking one of the most iconic dances of the decade. Her hilarious floss movements, cute blinking eyes and butt wiggles are sure to get everyone up dancing. Plus she’s great to cuddle.

Trolls World Tour Collector Set

 WAS $59 NOW $29

What better way to join Queen Poppy and Branch on their latest adventure bringing harmony and unification to the six Trolls tribes which each have their own unique stylish sound. In the movie Trolls World Tour, DreamWorks Trolls Poppy goes on an epic, Trolls-tastic journey with her friends to save all music. Now kids can act out scenes from the movie or make up their own new adventures with this fabulous bundle of cuties to look after.

Jurassic World Super Colossal Indominus Rex

WAS $99 NOW $79

Dinosaurs need raising too! Kids can act out ferocious battle scenes with this Jurassic World Super Colossal Indominus Rex and relive all the exciting adventure of the movie.

Vlad & Niki Superhero Surprise Egg

WAS $49 NOW $39

Kids can unleash their inner superhero alongside YouTube sensations, Vlad & Niki by swapping clothes for the superhero outfit. Just open the comic book to start an exciting adventure. Contains over 20 epic surprises inside.

What are your kids favourite nurture toys? Tell us in the comments below.

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  • Not the toys I expected when I read “nuture”


  • Hmmm. I agree with Ellen. Not sure why these toys are called “nurture toys”. I typically do not like buying licenced (or not) plasticky kind of toys for my kids. I find they’re always tossed to the side after a day or 2 when the novelty wears off. Do you know what they will always go back to? Wooden blocks, rainbows, trucks and the like. They might cost more, but I’d say they definitely are more worth it when you look at the cost vs how often they’ll get played/how long it’ll last.


  • Why are toys so expensive these days. My daughter had a care bear she carried around would not let it go anywhere


  • Wonder why these toys are called nurture toys ? I thought nurture means to care for and protect ?
    Anyway I think kids can learn from any toy, whether it’s imagination, gross and fine motor, role play, turn taking, sharing or caring or even life skills such as tidy them up :)

    • I have to admit my kids don’t have such trendy toys. My youngest plays the most with old fashioned wooden blocks, cars and cups or outside on the swing set or trampoline


  • My toddler is obsessed with love Diana!
    We recently got a Thomas the tank engine set for our little boy which he loves to watch go around and a few learning ones like my first cube and mobile phone which his sister likes to steal!


  • I don’t know how I feel about ‘love Diana’. Are her parents exploiting her? The toys look lit but I’ve heard too many negatives about her brand to sweep under the rug.


  • Not sure all these are ‘nurture’ toys. But I do love toys that allow kids to learn and explore nurturing and caring. Life skills they need and develop their emotional side.


  • Some nice tips when buying gifts for kids


  • I don’t get how half of these are ‘nurture’

    • Yeah I don’t think nurture is really the best word for these toys!


  • I think my kids would like that super hero kit.


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