Cadbury has announced it will lower the price of its family block, but there’s one catch…
The milk block as we know it will also be smaller.
The news has caused an outrage online, with fans slamming the brand for “ripping off” customers.
The Cadbury Dairy Milk Blocks will reduce in size from 200g to 180g.
The announcement on the company’s Facebook page on Thursday sent Aussies into a meltdown.
“Haven’t you already reduced the block before” one customer asked.
Another added: “Family block will now be the size of a Snack bar! Consumers being ripped off again!!”
“Seriously? How many millions do you make in a year that you need to ‘reduce’ costs,” a third argued.
“Don’t call it a family block anymore. Tasting block for couples.”
“It’s been four years since we last reviewed the size of our Cadbury blocks but due to increasing costs, it just isn’t sustainable for us to absorb these costs any longer. Instead of raising the price of our Cadbury Dairy Milk blocks, we decided to reduce the size slightly,” the company wrote in an online statement.
“Rather than raising the recommended retail price, we’ve made the call to reduce the size of our Cadbury family blocks, and also bring down the recommended retail price slightly, so that our blocks can continue to be an affordable treat for all Australians.
“We know some will be disappointed by this change, but we want to keep offering you the best value and best tasting chocolate we can.”
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