Parents shocked when a horror movie clip was played before a screening of Peter Rabbit.

A Perth woman said she had taken her sister’s children on an outing to Event Cinemas in Innaloo when the trailer for the horror film, Hereditary, played before the screening of Beatrix Potter’s classic children’s story.

Shocked parents were scrambling to shield their children’s eyes from the two minute trailer, WA Today reported. 

Jane said the cinema was full of people and at least 40 kids were present when the lights came down and the horror trailer started to play.

She said the moment the trailer started people knew something wasn’t right.

‘It was dreadful. Very quickly you could tell this was not a kid’s film. Parents were yelling at the projectionist to stop, covering their kids’ eyes and ears,’ she said.

The two minute trailer shows scenes of scissors being pinched into a dead pigeon’s neck, a corpse laid out in a coffin, a boy bloodily smashing his head into a desk and a man on fire.

The film has not been released in Australia yet but has a MA15+ rating, while Peter Rabbit has been rated PG.

Jane said some parents scrambled to stop their children seeing the trailer. Some fled the cinema and others rushed to get a staff member.

‘Eventually a senior staff member came in with a walkie talkie and he shut the screen off. To his credit he apologised and offered us complimentary movie passes to make up for it.’

A spokesperson for parent company, Event Hospitality & Entertainment Limited, said they were investigating how the incident happened.

Oh gosh! Have you ever had a similar experience?

Share your comments below

  • That is terrible. Glad they got complimentary tickets though. I had a similar experience (not with my child). A friend and I went to see a comedy and instead there was a horrific foreign film on, it gave me the creeps. They cinema apologized but unfortunately no free tickets.


  • That’s disgraceful! I don’t like movies like this myself, let alone subjecting kids to this. Sounds like it was just plain evil!


  • This would have ruined the moment for these children who were looking forward to the movie. Cudos to the senior staff member who came out to apologise and offer complimentary tickets.


  • How disgraceful, those poor kids having to see this. I have been in the cinema watching a kiddie movie with my kids when an add for The Grey movies (50 shades darker or something) came on, I was horrified as it showed very suggestive scenes including bondage, but I think this one is worse.


  • The poor little pets! I hope all of the mothers successfully shielded them from at least the images however i imagine the sound was rather eerie too though.


  • OMG, that is terrible and could have been so traumatic for some kids. It was obviously a mistake on the cinema’s part and thankfully they dealt with it quickly and providing complimentary tickets was the right thing to do. I imagine some of the parents then spent the day talking through the experience with their children.


  • Glad they got on top of it quickly.


  • We had a similar experience a few years ago and we complained about an inappropriate trailer.


  • I feel for these parents, and it is a something the digital programmer of the cinema will have to explain as there is no excuse for that.

    So glad our cinema had fun child programs before the movie


  • Ohh no……i feel for all the parents and children who attend the viewing. Sounds like cinema staff handled the situation very well.


  • A huge mistake to make,hopefully it won’t happen again!


  • Oh no, that is NOT good !


  • Massive oops there.


  • When I was a child, I went to a screening of The Caravan of Courage with my siblings. A short film showed prior was of a hitchhiker stopping a car and chasing a woman.
    At the end of the short film, there was a stunned silence.
    I still recall the short film and how awful and scary it was decades later.


  • This isn’t supposed to happen. At least they apologised.


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