Barbie has introduced two new dolls with disabilities – one that uses a wheelchair and another with a prosthetic leg.
Yesterday, Mattel announced the latest additions to its Fashionista line and explained that the launch is designed to “elevate the conversation around physical disabilities” while further showcasing “a multi-dimensional view of beauty and fashion”, reports Yahoo lifestyle.
The manufacturer worked closely with founder of nonprofit organisation, Born Just Right, Jordan Reeves – who has a prosthetic arm – to ensure the new dolls are as realistic as possible.
“A wheelchair or doll in a wheelchair was one of the most requested items through our consumer hotline. It’s important to us to listen to our consumers,” Mattel’s vice president of Barbie Design, Kim Culmone, told Teen Vogue.
Response to the new launch has been widely praised with a large number of social media users applauding the company for its latest move on Instagram.
One fan wrote, “So freaking beautiful that it almost brings me to tears. This is amazing Barbie, I’m so happy and proud of how big your company is growing – this is truly a historical moment.”
“I think it’s time to say that EVERYONE can look like Barbie and EVERYONE can be represented in such an honourable way. I thank you so much for this and I’m proud to be a Barbie fan!”
Another commented, “Delighted by this! As I disabled person, I thank you for this. I’m looking forward to what the future will bring (hoping for hearing aids).”
Check out the change of Barbie through the years:
View this post on Instagram
In 1962, #Barbie represented women in new ways when she bought her first house, years before women could even open their own bank accounts. Since then, Barbie has become quite the real estate mogul. Check out some of her amazing houses from over the years. A post shared by Barbie (@barbie) on
View this post on Instagram
In the ‘70s, Barbie got a new camper, a new tan, won gold and saved some lives in the operating room! To learn more about Barbie and her journey over the past 60 years visit the link in bio. A post shared by Barbie (@barbie) on
View this post on Instagram
The ‘80s were big for #Barbie, and not just in the hair department! Barbie broke a sweat and the plastic ceiling, formed her world-famous band, served her country, and showed girls everywhere the sky’s the limit. #Barbie60 A post shared by Barbie (@barbie) on
Barbie also released their inspiring women range and Barbie career dolls
86% of mums surveyed are worried about the kind of role models their daughters are exposed to.
That’s why Barbie continues to showcase examples of inspirational women launching the inspiring women range and an awesome range of career dolls to suit everyone.
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