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Average Ratings (from 66 ratings)
Overall star Rating
I would recommend ecostore Ultra Sensitive to other families with sensitivities
I would purchase ecostore Ultra Sensitive again
The ecostore Ultra Sensitive range was non-irritating
I trust the ecostore Ultra Sensitive range
ecostore Ultra Sensitive Laundry Liquid :
4.58 out of 5 based on 67 reviews.

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Welcome to the ecostore Ultra Sensitive Laundry Liquid Product Review! Here’s why you’ll love ecostore Ultra Sensitive Laundry Liquid …

We are so excited to bring you the ecostore Ultra Sensitive Laundry Liquid Product Review. More and more we’re on the lookout for products that are good for the environment, as well as being effective. Many Australian families are also on the lookout for products that work for those living with sensitivities. The ecostore Ultra Sensitive range is both gentle and fragrance-free and perfect for those living with sensitivities, it’s also:

  • Colourant free, with plant and mineral based formulations
  • Approved by the Sensitive Choice® programme
  • Asthma and allergy-aware

The ecostore Ultra Sensitive Laundry Liquid is a concentrated formulation that works in in cold or warm water to easily lift out every day dirt and stains, leaving washing beautifully clean and fresh.

Formulated for sensitive skin and dermatologically tested, the ecostore Ultra Sensitive Laundry Liquid is endorsed by the Sensitive Choice® programme and is free from fragrance and colourants.

This laundry liquid is ideal for baby clothes, and safer for those with allergies or asthma.

It can be used for machine washing, hand washing and soaking.

Where to buy the ecostore Ultra Sensitive Laundry Liquid

Shop the ecostore Ultra Sensitive Laundry Liquid here.

ecostore Ultra Sensitive Laundry Liquid Product Review 

MoM Members were sent the ecostore Ultra Sensitive Laundry Liquid to try at home with their families, to see if the product was effective at lifting dirt and stains and leave clothes clean and fresh, while being safer for those with allergies, asthma and sensitivities. See their reviews and ratings of the Laundry Liquid below!

As part of this ecostore Ultra Sensitive Laundry Liquid Product Review, MoM Members also tried the ecostore Ultra Sensitive Dish Liquid. Read the reviews and ratings for the Dish Liquid 500mL here!

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Published 17th October 2019


  • Amazing product that didn’t set off sons sensitive skin

    My son has really sensitive skin and most laundry liquids can make him have a sort of red rash on his back and neck. But this laundry liquid was amazing and didn’t irritate my son one bit. Will definitely be purchasing this one in the future as I have been trying to find the perfect laundry detergent to use for him.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Super happy

    I am very happy with ecostore ultra sensitive laundry liquid. I have used it for all of our clothes now… Mine , my husband and specially my son. The quality is really good and the colours of the clothes don’t look dull or dried off. It is on the expensive side but you don’t need to use a lot for a big pile of clothes. I will be buying it again. Highly recommended for sensitive skin… Doesn’t irritate my skin at all.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Great results and non irrative ????????

    My daughter has eczema and usually reacts to washing liquid. She hasn’t reacted to Eco Ultra Sensitive and I got great results from the wash!

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Fantastic family product

    We have really loved using this product! Normally we have a couple different liquids for each of our washing needs but this one suited everyone well and outperformed the rest. A little goes a long way so the value for money is fantastic. This will be the new resident in the laundry moving forward.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • This product is great for sensitive skin

    We are all very paled skinned and very sensitive to perfumes etc so I am constantly looking for products that don’t irritate or make our skin itchy and dry bringing on dermatitis and eczema and constantly looking for new products that are sensitive skin friendly I give it a big fat 10 out of 10

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Beautiful product

    My eldest is very sensitive so I have to be super careful trialing new products . I wasn’t sure it would get all the stains out of my messy boys clothes who have been bored out of their minds during social isolation , rolling around in the garden making muds pies , wrestling and playing footie and it got all the Stains out too !! I love everything about this laundry product, firstly of course because it’s gentle on my children’s skin and the fact it works , but I also love everything about this brand from their packaging to their philosophy!! Already added been out and repurchased as stock looked a bit low at the supermarket and will def keep this as part of my regular shop!

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Love it

    I love using the ecostore ultra sensitive laundry liquid. I’m very happy with the quantity and the quality of the laundry liquid. The clothes come out nice and fresh and they smell great. I used the laundry liquid for my son’s winter bundle and they’re smelling new. I have also used this to wash my tea towels. The combination of sard wonder and ecostore laundry liquid is just awesome. Highly recommended.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • I LOVE it!

    We’ve been trialling ecostore sensitive laundry liquid and in all honesty, I won’t buy anything else now. My daughter and I suffer dermatitis which is usually set off by laundry liquids and soaps, and we are both less irritated since starting ecostore. I was worried that it wouldn’t work well and may not be strong enough, but it has managed to keep our clothes beautifully clean! I would definitely recommend this to anyone with sensitive skin!

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • I highly recommend the Ecostore Ultra Sensitive especially for kids

    Out of all the sensitive laundry liquids I find this one the best. It doesn’t leave a strong smell on the clothes, but clothes come out clean and best of all it doesn’t make a daughter react as she has quite sensitive skin. Highly recommend.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Love this product - ecostore Ultra Sensitive Laundry Liquid

    We’ve been using ecostore Eucalyptus Laundry Liquid for many years now so I was excited to try the ecostore Ultrasensitive Laundry Liquid. I was concerned it may not be as powerful as the Eucalyptus one. I was so impressed with the product however. I used it for my own clothes, my son’s clothes and my husbands sweaty cycling gear. All came out clean and fresh. We all have very sensitive skin so I think we will be switching to this product now. I might use the Eucalyptus version for doona covers etc as I think the Eucalyptus helps with dust mites however I would have no hesitation in recommending this fantastic new product.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • EcoStore UltraSensitive Laundry Liquid wins against toddler stains

    My household all suffer from sensitive skin so I always use a sensitive washing powder so was skeptical of a new product especially being a liquid. But I have been delighted and blown away with the results. We haven’t had any eczema or dry-skin flare-ups. But it was still tough enough to remove those tough “toddler stains”.

    I will be buying again!

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • ecostore Ultra Sensitive Laundry Liquid

    We’ve been using ecostore Eucalyptus Laundry Liquid for many years now so I was excited to try the ecostore Ultrasensitive Laundry Liquid. I was concerned it may not be as powerful as the Eucalyptus one. I was so impressed with the product however. I used it for my own clothes, my son’s clothes and my husbands sweaty cycling gear. All came out clean and fresh. We all have very sensitive skin so I think we will be switching to this product now. I might use the Eucalyptus version for doona covers etc as I think the Eucalyptus helps with dust mites however I would have no hesitation in recommending this fantastic new product.



  • Non irritating

    I was worried that being a “non-fragrance” that it wouldn’t be great on hubbies gym clothes. But it all just comes out smelling like… well nothing!

    They dishwashing liquid works a treat on dishes, including greasy roast dishes. I was confident enough to allow the kids to use the liquid on their dolls knowing that they too would end up covered in bubbles! My oldest has quite sensitive skin and not one flare up occurred.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • The best laundry liquid I've used

    I was lucky enough to trial the product through Mouths of Mums and so far it has worked wonders on our clothes and especially our linen. My son has very sensitive skin and it hasn’t irritated it which is fantastic. Easy to use, no smell and the items are coming out fresher than ever. Will definately buy again 🙂

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Great clean smell

    I was really impressed with this product. It cleaned all our clothes with ease and left them with a fresh clean smell for days. It’s fabulous for those with sensitive skin, my daughter had no reaction or irritation what so ever, and her skin is super sensitive to a lot of laundry products. Not only does it give a superior clean that’s sensitive it’s also friendly to the environment. With all the pollution ruining the world at the moment, it’s nice to find an environmentally friendly one. Great on the hip pocket, budget friendly and economical, not a lot is needed per wash. I happily recommend to anyone looking for a budget friendly, sensitive and eco friendly product

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Love it

    I have been using the ecostore ultra sensitive laundry liquid to wash all of my son’s clothes. The liquid is just amazing in the cleaning perspective and also brings back life to the clothes. The colours didn’t run and the clothes are nice and fluffy. The smell is not too strong so it’s a big plus for me. Recommend trying and I’m sure you’ll love it too.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Not a product I would buy

    The liquid was awful, good for lightly soiled items but not for a full load of washing with baby clothes that are quite dirty. . It was not very concentrated and didn’t produce many suds, found myself having to use alot more then other brands for the same amount of washing

    Personally didn’t like that it had no fragrance.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Perfect for those with an allergy

    I’ve been using this laundry liquid for about two weeks and have seen a difference in the brightness and softness of the clothes compared to my previous laundry liquid. Me and my daughter suffer from eczema so this has been non irritating and doesn’t flare up our skin. It leaves a pleasant, not overpowering scent on the clothes. I would definitely repurchase and make this my staple laundry liquid.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Eco Store Ultra Sensitive Laundry Liquid

    I definitely recommend Eco Store Ultra Sensitive Laundry Liquid for lightly soiled laundry. It was non irritating which was great… it didn’t irritate my hyper-sensitive daughters skin ???? It was easy to measure, and didn’t cause discolouration to fabrics. I can’t comment on how effective it would be in a heavily soiled laundry load; but for towels and lightly soiled laundry …I was very impressed.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • No issues

    I have used this product four roughly 5 full loads of washing, mixture of sheets, towels and clothes. I have a child with sensitive skin, and we did not have any issues changing to this laundry liquid. I like the spout/measuring cup, the ways it designed ensures there is very minimal spillage once the lid is put back on. Next time, I would get a larger size as I imagine this size would get used quickly.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • It does the job - sort of

    It cleans, sort of. I found for basic washing it was fine but for cloth nappies and soiled babies and kids clothes, it just wasn’t up for the job. I love this brand and many of its products but this wasn’t the best of their range in my opinion. I probably wouldn’t buy it again but ive used the entire bottle. I just didn’t use it on super dirty things or clothes nappies anymore after realising things weren’t super clean.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Love it

    The ecostore ultra sensitive range is quite awesome. And because of the critical times of coronavirus, I’m suiepr careful with what products I’m using. The ecostore products are amazing and the laundry liquid leave a gentle fluff to the clothes. I have recommended this laundry liquid to my friends and family. Happy to have invested in this.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Laundry Liquid at its best

    Review time! So we’ve been using the Ecostore Ultra Sensitive Laundry Liquid for about 2 weeks now and it’s also amazing! My hubby gets a rash from using most laundry power/liquid and he’s found this one doesn’t affect him (I was asking him every second day if he was OK with his freshly washed clothes and making sure he didn’t get a rash!). I love that in the bottle it has a drip section so the liquid goes back into the bottle once you put the lid back on instead of pooling around the top. Would defiantly buy.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Soft on the skin

    We’re always on the lookout for a quality sensitive and eco friendly laundry liquid that is effective on stains. Having a 3 year old who goes to daycare and a chef with dirty uniforms but all of us having minor skin sensitivities – its challenging! We liked that it wasn’t strong in scent and we were contributing to a less chemical environment. 5 stars!

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Gentle on skin and clothes

    Lately I’ve been trying different laundry liquids formulated for sensitive skin to address skin conditions in my family so I was pleased to be able to trial the ecostore Ultra Sensitive Laundry Liquid.

    Following the instructions for use to ensure I used the correct amount of liquid I found the wash started off with a good amount of suds which eventually vanished. However, I’ve noticed this happens with most natural products I’ve used.

    After using this product for two weeks I have found that:
    – no one in the family with sensitive skin has complained of itchy skin or flare ups;
    – it works well on whites, colours and dark loads; and
    – stains washed away easily.

    I like that this laundry liquid can be applied directly to clothing as an effective stain remover prior to washing. I also like that this is a plant based laundry liquid which also ticks the boxes because I am moving towards using as many natural products as I can.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Clean and irritant free

    Only need a small amount to get your clothes clean. No reactions from the sensitive members of our family which is awesome as when I have changed to other sensitive liquids there has been some reaction.
    Clothes come out nice and bright.
    Still found I needed to add my usual vinegar to the final cycle as my sons soiled clothes still had a bit of a smell. Tried the soaking option before washing and that did make a difference.
    Would recommend for those people whom need sensitive washing.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • excellent

    This like the dish liquid has been excellent. It washes the clothes well, even the kids clothes and no one has reacted to the washing liquid at all.
    I live in a household with many who have skin conditions and/or sensitive skin so washing our clothes with no or minimal skin irritations has often been a battle, with some detergents okay for some of the family but not for others. In the past week and a half to two weeks maybe all we have been using is the ecostore brand… so far no irritations from anyone. We also have a new baby due in a few weeks and have been stressing over what to use for their clothes…
    Well we have found it I think. This will definitely be on our shopping list for washing our clothes in the future… and especially for bub when he/she arrives….

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Skin irritating

    Myself and two children (2yr & 11m) have sensitive skin. After trailing for a week (daily load) both kids have skin irritations only where clothes touch. Whilst this product is great for the majority, it is not for us. I did notice it was great for stain removal, applied directly to stain prior to washing followed by sunshine.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Fantastic gentle products

    I decided to purchase and try this on my 1 year old sons clothing.
    No he doesn’t have sensitive skin but I did feel much better using this on his clothing and blanket instead of my usual chemical soaps.
    It took stains out and has a good smell.
    I would definitely recommend for use on one or two young kids or sensitive skin but due to its price it’s not something I would use for my whole large family as I could afford it.

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range


  • Great product

    We have extremely sensitive skin and usually don’t change products easily but this is great! It hasnt irritated skin and has actually helped reduce my little ones skin irritation!
    Clothes feel softer and are left with a nice fresh scent!

    I would certainly recommend and certainly purchase again!

    I would recommend ecostore Ultra Sensitive to other families with sensitivities
    I would purchase ecostore Ultra Sensitive again
    The ecostore Ultra Sensitive range was non-irritating
    I trust the ecostore Ultra Sensitive range

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