Target has outraged parents by not only cancelling their annual Greatest Toy Sale on Earth but also the popular long-term Christmas layby.
Angry mums and dads from across the country have taken to social media to vent their frustration at the retail giant, accusing them of being a Christmas Grinch, reports The Daily Mail.
The mid-year toy sales at the big three stores – Kmart, Big W and Target – has been an annual fixture for parents who search for the best deals and often layby ready for Christmas.
But with their bottom line struggling, Target has been forced to follow Kmart’s successful move away from a major toy event to instead focus on a ‘price guarantee’.
Quite a number of shoppers have shared their opinions on Target’s Facebook page.
Daily Mail Australia approached Target for a comment, with a spokesperson saying that a ‘toy event’ would be going ahead but confirming that their focus would be on ‘everyday low prices’.
‘I can confirm the Target Toy event will take place in July and we will be offering our standard 8 week layby for customers,’ Therese Waters, Targets head of public affairs said.
‘We have made the decision at Target to no longer offer our six month layby, following customer feedback and a change in sales trends.
‘We have worked hard to offer our customers the best possible prices all year round – so customers don’t have to wait for a sale to know they are getting great value.’
Does this impact your usual Christmas stock up?
Share your comments below.Learn more.