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Coles and Woolworths have revealed price drops on hundreds of grocery items, in a bid to ‘help with the cost of living’, but it appears shoppers aren’t convinced it’s going to help their bottom line.

In the space of two days, both of the retail giants announced a raft of price cuts across ‘winter essentials’, with Woolworths the first to reveal its price drops.

From today, Woolies is dropping the price on more than 450 winter essentials by an average of 20%, for the next three months, as part of its Prices Dropped for Winter program.

Woolworths price drops

Here’s a look at some of the price cuts, which includes some meat being dropped to the lowest price in almost four years:

  • Corned Beef Silverside (was $10/kg, now $8/kg) – this is the lowest price since November 2020
  • Beef Chuck Steak (was $17.50/kg, now $15/kg) – this is the lowest price since November 2020
  • RSPCA Approved Whole Chickens (was $5.50/kg, now $4.50/kg)
  • RSPCA Approved Chicken Stir Fry 500g packs (was $9, now $8)
  • Roast Pork Shoulder Boneless (was $10/kg, now $8/kg)
  • Pork Belly Roast (was $19/kg, now $16/kg)
  • Perfect Italiano Parmesan Sharp Cheese 125g (was $4.50, now $4)
  • Heinz Big N Chunky Soup varieties 535g, (was $4.40, now $3)
  • La Molisana Pastificio 500g pasta range (was $4, now $3.50)
  • Uncle Tobys Oats 1kg (was $6.50, now $5)
  • Vittoria Oro Coffee Capsules 20 pack (was $13, now $9)
  • Moccona Coffee Sachet 10 pack varieties (was $6, now $5)
  • Twinings English Breakfast 50 pack (was $8.50, now $7)
  • Dimetapp Cold & Flu 20 pack (was $15, now $10.50)
  • Strepsils Anaesthetic Lozenges 36 pack(was $19, now $15)

Coles has followed suit, today announcing it’s lowering the price on more than 800 products to ‘help Aussies with the cost of living’.

Here’s a look at the price reductions, which includes more than 200 popular products which will be lowered in price for the next 12 weeks:

MEAT

  • Coles’ Australian Award-Winning Sow Stall free Pork Belly Roast Boneless (down to $16/kg from $19/kg – 16% saving) – available until Tuesday 20 August
  • Coles Australian No Added Hormones Beef Blade Roast (down to $13/kg from $15/kg – 13% saving) – available until Tuesday 20 August
  • Coles Australian Pork BBQ Ribs (down to $17/kg from $20/kg – 15% saving) – available until Tuesday 20 August
  • Coles RSPCA Approved Chicken Mince 500g (down to $5.50 from $6.50 – 15% saving) – available until Tuesday 20 August
  • Coles RSPCA Approved Chicken Breast Mince 500g is (down to $6.50 from $7.00– 7% saving) – available until Tuesday 20 August
  • Coles Australian No Added Hormones Diced Beef 500g (down to $10 from $11– 9% saving) – available until Tuesday 20 August

BAKERY

  • Coles Finest By Laurent White Sourdough Vienna (down to $6.50 from $7 – 7% saving) – available until Tuesday 27 August
  • Tip Top Pizza Base 2pk (down to $4 from $6.40 – 38% saving) – available until Tuesday 20 August (National excluding Tasmania)

VEGETABLES

  • Coles Australian Grown White Washed potatoes 2kg (down to $4 from $7.50 – 47% saving) – available until Tuesday 20 August

PANTRY

  • Bubly Sparkling Water varieties 8 x 375mL (down to $8.25 from $16.50 – 50% saving – National excluding Tas) and down to $7.50 from $15 – 50% saving – Tasmania) – available until Tuesday 27 August
  • Heinz Big’N Chunky Soup 535g varieties (down to $3 from $4.40 – 32% saving) — available until Tuesday 27 August
  • La Zuppa Microwaveable Soup Bowl 420g varieties (down to $3.60 from $4.60 – 22% saving) — available until Tuesday 27 August
  • Natural Chip Co Tortilla Strips Sea Salt 225g (down to $4 from $6 -33% saving) – available until Tuesday 20 August
  • Doritos Cheese Supreme Corn Chips Sharepack 380g (down to $6 from $8.50 – 29% saving) – available until Tuesday 20 August
  • Twinings English Breakfast Tea Bags 50 pack (down to $7 from $8.50 – 18% saving) – available until Tuesday 20 August
  • Coles Premium Beef or Chicken Stock 500ml (down to $3.80 from $4.50 -16% saving) – available until Tuesday 27 August

DAIRY, CHILLED & FROZEN

  • Perfect Italiano Parmesan Cheese 125g varieties (down to $4 from $4.50 – 11% saving) – available until Tuesday 27 August
  • Devondale Pat Butter 250g varieties (down to $4.50 from $5.30 – 15% saving) – available until Tuesday 20 August
  • Danone Ultimate Greek Yoghurt 4 x 460g varieties (down to $4.50 from $5.75 – 22% saving) – available until Tuesday 20 August
  • Dairy Farmers Thick & Creamy Yoghurt 4 x 110g varieties (down to $3.95 from $5.00 – 21% saving) – available until Tuesday 20 August
  • Remedy Kombucha 750ml varieties (down to $5.90 from $7.50 – 21% saving) – available until Tuesday 27 August
  • McCains Mashed Potatoes 1kg (down to $6.50 from $7.70 – 15% saving) – available until Tuesday 27 August
  • Cadbury Tub Ice Cream 1.2L varieties (down to $7 from $10 – 30% saving) – available until Tuesday 27 August
  • Coles Mini Vienna Sticks 5pk 285ml varieties (down to $5 from $6– 16% saving) – available until Tuesday 27 August
  • The Sweetporium Co 1L varieties (down to $8 from $10 – 20% saving) – available until Tuesday 27 August

LAUNDRY, BATHROOM & CLEANING

  • Finish Ultimate Pro Dishwashing Tablets Lemon 16 Pack (down to $12 from $24 – 50% saving) – available until Tuesday 27 August
  • Omo Laundry Liquid 4 Litre (down to $27 from $45 – 40% saving) – available until Tuesday 27 August
  • Sorbent Toilet Tissue Hypo Allergenic 12 Pack (down to $7 from $11 – 36% saving) – available until Tuesday 27 August

However, shoppers aren’t convinced. Mouths of Mums asked its 400,000+ Facebook followers if the cuts will actually help the family budget, with many sceptical about how much they’ll actually be saving in the long run.

“Are they dropping to the last unnecessary hike they did or to one of the previous ones back where it should be?” asked Jen.

“They will make it up elsewhere,” commented Kara.

“Nope, this cost of living crisis has been caused by these big corporations increasing the prices beyond obtainability, now they ‘discount’ selected items that most people don’t buy to help with the cost of living crisis that they created? Ha ha ha what a joke.” commented Sheri.

However, there are shoppers who say they’ve already noticed the savings.

“Saved $45 shopping between the two today!,” commented Amanda. “$245 was my Woolies order. Have dropped that to $135 using my 10% off and Coles is $55. For a fortnight. So $190 for groceries. If you shop sales etc it helps!”

It comes as supermarket prices remain firmly in the spotlight after the Senate inquiry handed down its final report, calling for the sector to be overhauled.

The ACCC is also conducting an inquiry into Australia’s supermarket sector, examining the pricing practices of the supermarkets and the relationship between wholesale, including farmgate, and retail prices. The final report is due early next year.

Have your say on the Mouths of Mums Facebook post, or in the comments below.

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  • Many of these ‘price drops’ are only 50c and to me it seems that the majority of drops are on non-essentials like chips and lollies and soft drinks. I’ll believe that the supermarkets are thinking of their customers when fresh fruit & veg comes down in price along with a lot of good meat products, not just mince or corned beef. The farmers still have to sell their produce and the supermarkets wait till there is a glut at the end of season and buy up big to keep in their storerooms until a higher price can be obtained. They’ve done this for years, so doubt they will stop now.

    Reply

  • I’ve never really looked but I only buy the essentials. Although my last shopping trip dropped from around $800 to around $500. It helps when you get 10% off your shopping once a month(which is as often as I can shop).

    Reply

  • We have all paid to much for to long it is about time they stopped sticking up us or is it also because the government is watching them .Boss of Woolworth quit when it got hot and got an 8 million dollar payout
    Least we forget our battling Soldiers (all of us)

    Reply

  • It all helps but interesting that it comes after all of the problems with over charging

    Reply

  • I did notice some price drops; however there is still a long way to go in making groceries more affordable.

    Reply

  • Makes me wonder if this is all because of the scrutiny they’ve been under from the watchdog


    • There needs to be scrutiny and accountability of the supermarkets and costs.

    Reply

  • I’m not convinced. They are still price gouging. Potatoe, butter and bread should never cost that much in the 1st place. Ridiculous.

    Reply

  • I love how one does it and the other follows suit. It will help, but I tend to shop to catalogue specials anyway.

    Reply

  • It’ll help a bit, I guess, but those changes aren’t deep enough cuts to really make a difference.

    Reply

  • I don’t think it will help with the cost of living, as they are not a category leader for low pricing like ALDI with the cost leadership strategy. While they might reduce their prices somewhat, it won’t be a dramatic decrease.

    Reply

  • Only to lure customers back who are getting smart to their advertising and promotional schemes. They can do alot better.

    Reply

  • Smoke and mirrors indeed! I’ve noticed the berries going up pretty much every fortnight for a few months. Just paid $6 at Coles for a small punnet of strawberries, blueberries were $8.90!! Not even organic, crazy high.


    • Yep, I haven’t been able to purchase berries in so long due to how expensive they’ve gotten. Fresh fruit should not be costing us that much.

    Reply

  • Don’t be fooled. Prices are still higher then they were. Coles and Woolies are still racking up billions in profit. Price drops right after a govt inquiry into the big stores price gouging. Not to mention the suppliers. Are farmers being paid even less for their produce so the supermarkets can brag about price drops

    Reply

  • It’s a start, but I would say a lot of these items aren’t necessarily staples and are still quite expensive compared to what they used to cost.

    Reply

  • I watched Ardmona tinned crushed tomatoes be at $1.60 for years. They recently went up to $1.90 then $2.10. They’ve managed to get those back down to $1.60. I would like to see even more reductions on less processed foods and fresh foods. I’m pretty sure Coles and Woolies aren’t going to go broke.

    Reply

  • Sounds good. But time will tell if it actually helps or not.

    Reply

  • I’ve got to say that things like chips and corn chips are not essentials when the budget is tight.

    Reply

  • It’s all well and good, but it’s still more than what we should be paying. We have access to ample fresh farmed beef in Aus, why were cheap cuts like chuck ever over $15/kg. The humble stew was out of reach for some. Billionaires gonna billionaire while we yell hazzah for 3 months of small savings.

    Reply

  • Not going to knock a price drop of course but there’s not a lot there that I actually buy and they’ve put everything up so much to start off with its not really a huge saving.

    Reply

  • It’s something, but not near enough to make up for all the astronomical price hikes in the last couple of years.


    • Exactly ! The prices have gone up like crazy, which is I assume also a competition between the giants

    Reply

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