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Think about all the children in your neighbourhood. Now imagine that, statistically, one if five of those children[1] will experience some form of sexual assault before they turn 18. Sadly, it’s not just a thought, it’s a worrying reality.

How can we help to stop this? One way is to buy more make-up! Throughout July, you can purchase big brand cosmetics for just $1 at Dollar Cosmetic Club and 100% of product proceeds will go to national child protection advocate, Bravehearts.

Bravehearts has spent the last 16 years combating child sexual assault through counselling services, educational programs for children and their caregivers as well as playing a pivotal role in the current Royal Commission into Child Sexual Abuse.

This month, Dollar Cosmetic Club aims to raise $59,000 – that’s $1 for every Australian child that will be subjected to sexual assault in a single year. These much needed funds will help Bravehearts achieve its long-term goal of halving the number of children assaulted by 2020.

To do this, Dollar Cosmetic Club will be offering a different cosmetic item every single day this July. It could be anything from a Revlon Grow Luscious Eyeliner (RRP $23.95) to a Maybelline High Heel Mascara (RRP $19.50) or even a Lancome Color Design Effect Lipstick (RRP $43.95), all for just $1!

Sharing your bargain buys on Facebook and Twitter helps too. Not only will it help raise funds and awareness for Bravehearts, but it also means you’ll be rewarded with a second, bonus cosmetic item at no extra cost. Other deals on cosmetics, skin care and hair care products are also available if you choose to give Bravehearts a little more.

The 1 in 5 campaign also has a website where you can “Take A Stand” with just your name, location and a quick snap of you showing the 1 in 5 hand gesture. By sharing the page and your pledge, you can spread Bravehearts’ message and break the silence on child sexual assault.

Bravehearts Founder and Executive Director, Hetty Johnston, said that through this support, Bravehearts can inch closer to achieving its goal of halving incidences of child sexual assault in Australia by 2020.

“This is a brilliant way to raise awareness around the issue of child sexual assault and we applaud Dollar Cosmetics Club for helping us to raise much needed funds so that we can better educate, empower and protect Australian children from this abhorrent crime,” she said.

This isn’t the first time Dollar Cosmetic Club has teamed up with a charity organisation; in October of last year, it raised a staggering $44,735 for The McGrath Foundation in just one month.

The club allows their community to nominate charities that they want to raise money for, which is how its partnership with Bravehearts came to fruition. To be able to nominate your favourite charity for the next “Cosmetics For A Cause” campaign, like Dollar Cosmetic Club on Facebook.

How to support the Bravehearts 1 in 5 Campaign:

  • Donate by purchasing $1 cosmetics here
  • Take a stand – show your support by uploading your photo here

1in5 logocosmetics-for-a-cause-logo

[1]   *Research consistently shows that approximately 1 in 5 children will be a victim of some form of sexual exploitation before the age of 18 (James, 2000, Centre for Disease Control and Prevention 2006).
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