Hello!

25 Comments

Target wins the internet with its latest catalogue.


 

Dettol_Liquid_Hand_Wash_main_image_625x430

Are your family’s hands as clean as they could be? Read the DETTOL Liquid Hand Wash reviews here


Target’s Facebook page has been inundated with people applauding the retail store’s latest Summer catalogue which features women of all shapes and sizes, something Target Spokesperson, Kristene Reynolds is more than happy to see according to News Limited.

target fb 2 target fb 3 target fb 4 target fb

“We’re thrilled with the amazing response that has been generated on social media for the new swimwear catalogue as we are continuously committed to promoting diversity and celebrating all women,” Reynolds told News Ltd.

target mf

“In August of this year we launched the Every Body campaign with the introduction of size 16 mannequins in store and women of all shapes and sizes across our TV, digital and print campaigns. Both initiatives are small but vital steps in continuing Target’s promise to make quality style and fashion not only more affordable but also more accessible and relevant for women.”

I think they nailed it. So great to see!

 

Share your thoughts below.

We may get commissions for purchases made using links in this post. Learn more.
  • There should be a lot more thne this.

    Reply

  • All the other fashion brands need to get on board now.

    Reply

  • LOVE it – stunning women embraced by the media. Perfect, thanks Target

    Reply

  • Its a great way to see how their clothing look on all different shapes and sizes :)

    Reply

  • Well done target a lot more stores should do the same

    Reply

  • I love Target ( we used to call it Tasche ) because it is the only store that sells short length pants and jeans. The length is perfect for my height .Also the introduction of Danni Minogue Petites collection was great and allows not so tall people to still enjoy clothes. Thank you .

    Reply

  • This was a great campaign. Well done Target!

    Reply

  • yep good! this is a realistic approach that obviously would work! they are showing that everyone is included and catered for.

    Reply

  • I was pleasantly shocked. Good on you Target. I hope all the praise this has sparked is picked up by all of the other stores who use the models with the perfect figures in their campagns.
    Good on the courageous models too.

    Reply

  • I did notice the range of models when I received the recent catalogues. Well done Target for showing real people in your marketing.

    Reply

  • It’s fantastic when real life relatable models are used. It promotes positive body image and I think all magazines, catalogues etc need to follow suite.

    Reply

  • It’s great to see what that swimwear will really look like on your figure instead of having to guess.

    Reply

  • Yes, it’s nice to see a mix of people.

    Reply

  • This way a lot of women will feel “normal” and confident about themselves again. I love it too!!


    • Exactly – ‘normal’ bodies. Now they just need to be more inclusive too.

    Reply

  • Good on them and great to see a woman with grey hair. All shapes and sizes and natural hair colour too!

    Reply

  • That’s fantastic. Go target. Good on them

    Reply

  • So we see some different body shapes here…..it’s a beginning. But look at the faces, they still choose the more beautiful woman with great hair and fine skin and features. Just as much it’s good to see some different body shapes, it’s good to see more average faces. And maybe it would be good to choose some older women with wrinkles and hanging boobies as well.

    Reply

  • I love their catalogue and their new size mannequins. Makes a person feel good about not being a 6.

    Reply

  • I think it is good to remember that both men and women come in different shapes and sizes, and magazines, advertisers and whatever should represent a cross section of people rather than one type of body shape.


    • I agree it is great to see diversity in female models but you don’t really see it in the male models (lots of six packs and no Dad bellies?) that often, would be great to see it there too. I have also noticed that a lot of places have started using models with prosthetics, in wheelchairs, down syndrome and more and I think it is fantastic there are so many different, unique people in the world to be only focusing on the few.

    Reply

  • Finally!

    Reply

Post a comment

To post a review/comment please join us or login so we can allocate your points.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating
Join