A little p.s. before we start … this post is not sponsored.  MoM has not been paid to write this post. We just love what it stands for.  Here we go.

As I waded my way through my low fat protein and a billion veges salad (in my never ending quest to shed those unwanted kilos) …

I rejoiced to see that an Aussie Department store is keeping it real and making it all OK to be size 16.

Or any plus sized woman from size 16 to size 26 to be exact.

I applauded the article I read in B&T Magazine today that announced that Target has taken a positive step toward body image and all women celebrating their bodies by including plus sized mannequins in their newly refurbished Chadstone store in Melbourne.

The plus sized mannequins are there to promote the brand’s new range ‘BelleCurve’ (which looks great by the way) as well as other fashion brands within the store.

i may be plus sized but i still have cash to spend_belle curve

Target’s Managing Director Stuart Machin says Target wants to represent everyday women and appeal to everyday women.

We know how important it is to be accessible for real Australians.

“We’ve always tried to cater for all sizes — from introducing our petites line with our Dannii for Target range right through to the Belle Curves collection that caters for women up to size 26,” Machin said.

“The real-sized mannequins will take this commitment to diversity one step further, by helping everyday women to accurately see what clothes will look like on themselves and on a body that they can identify with.

“We want to change the way Australian retailers represent women, and we hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change.”

After Chadstone, the size 16 mannequins will be introduced in over 49 stores nationwide.

I think it’s great; so often I see a piece of clothing on a size 8 mannequin and think “yeeees, that might just work” but as soon as I put in on my (much more than size 8) body, it’s wrong, wrong, wrong.

Go Target. I’ll be dropping by to check out the new girls sometime soon!

Would larger models make a difference to you? Any other brands you think are doing this kind of marketing well?

Nikki x

#bellecurve #target #plussized #loveit #momrecommends

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  • This is awesome. The largest I have been is a size 20 – 22 and I must admit that clothing shopping was depressing as its so hard to find nice things. I have lost 15kg over the last year and I am now a 16 – 18 and still struggle with certain things. I will see something I like but find it only goes up to a small size 16 :(


  • Good on you Target, well done!


  • I too would like to lose weight so that I can be healthier and clothes will fit better, but until that happens I’d like to know that I can walk into a store like Target and not have trouble finding clothes that fit. I applaud their decision to stock larger sizes.


  • Certainly adds realism to ads/


  • For many many years I saw my older sister growing up with such trouble on finding some nice clothes to go to a concert in or anything. Store after store, and I was able to walk into whatever store and get whatever I wanted. I was a size 10, she was a size 18/20.
    I am now in my mid 20’s and am a size 18 and never imagine it was this hard to find nice clothing that fits right. And that’s now, with stores starting to go into bigger clothes, it truly is great to see!!
    Being a big girl isn’t a bad thing if you are healthy!! Its time we embrace it more and more =)


  • Plus sized models are long overdue. The average Austrlian woman has been above a size 12 for many years now. I applaud Targets decision. No more body loathing I say!


  • I have been a Postie Fashion consultant for nearly 13 years and they have catered for larger ladies ever since their inception. Their size range goes from 6 to 28 and you be bigger and be very beautiful. Their styles suit all shapes and sizes. Contact me on facebook by pm and let me show you how . They have a huge summer sale on at the moment with lots of great deals. Check out the new Spring and Summer catalogues on http://www.postie.com.au


  • It’s about time. Target is to be commended for embracing diversity and not shaming it.


  • Yeh size 0 ffffttt, what is that, lol, great to see and hear.


  • Great to see and about time!


  • It’s great! I still wish sizes were determined by inches like menswear is. 40 inch is 40 inch no matter wear you go. But a 16 here is a 20 here or a 14 there.


  • Yay, and about time too. Having been a 24-26 for too many years than I can remember and now having reduced to an 18 you would think I feel great buying clothes but quite often I don’t “see” anything that looks good. Let’s face it, we shop with our eyes first and the first thing we see are the mannequins. Not being the tiny mannequin size can be be most frustrating and yes we bigger girls also want to buy nice clothes.
    Congratulations Target. Let’s hope other stores take note.

    • yes can i add that you also like to wear fashionable clothing, not bags or anything that makes a person feel frumpy.


  • This is great good on you target I am a bigger person and it is hard to find nice clothes that fit and target has a great range


  • plus sized


  • yes times are changing for sure


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