A little p.s. before we start … this post is not sponsored. MoM has not been paid to write this post. We just love what it stands for. Here we go.
As I waded my way through my low fat protein and a billion veges salad (in my never ending quest to shed those unwanted kilos) …
I rejoiced to see that an Aussie Department store is keeping it real and making it all OK to be size 16.
Or any plus sized woman from size 16 to size 26 to be exact.
I applauded the article I read in B&T Magazine today that announced that Target has taken a positive step toward body image and all women celebrating their bodies by including plus sized mannequins in their newly refurbished Chadstone store in Melbourne.
The plus sized mannequins are there to promote the brand’s new range ‘BelleCurve’ (which looks great by the way) as well as other fashion brands within the store.
Target’s Managing Director Stuart Machin says Target wants to represent everyday women and appeal to everyday women.
We know how important it is to be accessible for real Australians.
“We’ve always tried to cater for all sizes — from introducing our petites line with our Dannii for Target range right through to the Belle Curves collection that caters for women up to size 26,” Machin said.
“The real-sized mannequins will take this commitment to diversity one step further, by helping everyday women to accurately see what clothes will look like on themselves and on a body that they can identify with.
“We want to change the way Australian retailers represent women, and we hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change.”
After Chadstone, the size 16 mannequins will be introduced in over 49 stores nationwide.
I think it’s great; so often I see a piece of clothing on a size 8 mannequin and think “yeeees, that might just work” but as soon as I put in on my (much more than size 8) body, it’s wrong, wrong, wrong.
Go Target. I’ll be dropping by to check out the new girls sometime soon!
Would larger models make a difference to you? Any other brands you think are doing this kind of marketing well?
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