Whether you’ve got some special little birthdays coming up, or you’re keen to get organised for Christmas super early, the upcoming Target Magic Toy Sale has some ripper discounts on big brands – and we’ve got the scoop!

Target’s Magic Toy Sale kicks off on Monday, 25th March, but there is a way to get your hands on the specials from tomorrow as part of exclusive early access (and we’ve got all the deets!).

With 20% off big brand toys* in store and online until Wednesday, 17th April, there’s plenty of time to get your hands on a bargain.

Brands include Hot Wheels, Barbie, LEGO and Nerf. Here’s a taste of what’s on offer:

Hot Wheels:



And here are some other toy sales that launch next week at Target:

  • PlayStation 5 on sale for $685 (save $114) for one week only – 25th March – 31st March 2024
  • Half price selected LEGO ® such as Lego Sonic the Hedgehog Sonic’s Green Hill Zone Loop Challenge – $79.50
  • Half price selected Hot Wheels
  • 30% off Dickie & Sharper Image toys
  • 30% off ELC
  • 20% off selected craft brands: Crayola, Play-doh, Kinetic Sand, Faber Castel, Elmers
  • 30% off J’adore, Squishable, Lil Woodzeez, All Dressed Up
  • 40% off Max Build

How to get early access to the Target Toy Sale

Want to get shopping earlier than Monday? OnePass members get exclusive early access from tomorrow, 4pm. OnePass members get free standard delivery at Target, with no minimum spend, as well as 5x flybuys points on in-store purchases. Winning!

* Does not include books, craft, interactive gaming, nursery equipment, aquatic, tech, ride-ons, scooters, bikes & helmets. Not in conjunction with any other offer.

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  • I feel as if toy sales aren’t as great as they used to be!
    The cost of living is ridiculous these days and even sales aren’t giving us a break.


  • Cannot wait to get to the Lego aisle for my little guy :)


  • None of these sales are ever that exciting… generally only a few dollars off.


  • Great to save some money if you know what you want.


  • This early in the year I’m not particularly desperate for early access.


  • Ive seen bigger sales other times.


  • Don’t understand why they’re labelling it a “big” toy sale when there’s 20% off stuff that goes on sale all the time.
    To me, big would be 50% and up like you see at Casey’s toys or Toymate where they have between 50 to 70% off.


  • Thanks MoM! This article is great. Hope I can get some specials.


  • Toy sales are the best


  • I’ll check this out on Monday. I love toy sales.


  • My kids birthdays are all in the second half of the year. I find if I try and be ‘too’ organised and buy during the early sales, my kids are into totally different toys by the time their birthday arrives. In saying that, I’ll still have a cheeky look.


  • Interesting concept and will definitely take the time to look and see if I need to put aside for the kids.


  • We only buy things for occasions like birthdays so can happily avoid them. If I buy too early they are likely to be in to somethings else.

    • Good point about interest being in other toys and activities down the track.


  • Will take a look and see if there is something appealing and needed.


  • how exciting now where do i find cash lol


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