In case you think we’ve got our Ten and our Tops missed up, we haven’t. We’re talking about Ten Tops the new supermarket brand we’re excited about!
Ten Tops is a new player in the Australian supermarket landscape and it’s going to be right up your alley if you love a bargain.
Ten Tops is a discount retail chain that offers groceries along with loads of frozen food. We’re thinking Ten Tops is really going to give Aldi shoppers a reason to look outside their usual Aldi shop. Ten Tops may also be able to entice loyal Woolworths and Coles shoppers across owing to the appeal of their bargains.
What’s the best thing about Ten Tops? There’s NOTHING over $10. Hence the name we’re guessing.
So will we be able to do our normal weekly grocery shop at Ten Tops? We’re thinking yes. Ten Tops stocks everything from everyday grocery items right through to homewares, make-up and health care, pet care, toys and games, tech, household cleaning, gardening, party, and even automotive products.
The Australian business is owned and operated by the Bernardi Group – an independent supermarket business – who has established the concept store in Australia.
After the Bernardi team visited the US and fell in love with the ‘5 Below’ chain (where everything is $5 or less), they decided to create something along the same lines in Australia. But instead of a $5 limit, it’s $10.
The store’s marketing manager Isabella Bernardi said the business was excited to offer this great new concept to Australian shoppers.
“We’ve seen a great appetite so far for our stores. So much so, our first store in Dubbo was basically stripped bare in its opening weeks,” she said.
“It was bittersweet as we were thrilled that the town loved the offering but were somewhat underprepared for the demand.”
The new concept store offers shoppers a supermarket experience that combines everything customers like about stores such as Aldi, Costco, and The Reject Shop.
Like Costco and Aldi, Ten Tops is a warehouse-style shopping experience but has a huge range to choose from. The store is separated into different sections, with some products displayed on pallets throughout the store.
With everything in-store selling for $10 or less, customers can pick up a real bargain buy.
Eagle-eyed budget conscience shoppers have already spotted flannelette shirts for $7, a 1kg bag of Skittles for $10, children’s books for $2.50, bluetooth headphones for $10 and even $4 pet beds.
The store even has an answer to Aldi’s famous Special Buys offering customers their “Top Pick” products.
These products are one-off buys and “when it’s gone, it’s gone” to make way for more Top Picks. The store’s “Top Picks” can range from pop-it fidget toys from $3 to deals like Ben & Jerry’s 458ml ice cream varieties for just $4, save $8.
So where are Ten Tops stores right now?
Well if you live anywhere near DUBBO, NSW you’ll know that this was the site for the very first Ten Tops store. Now the supermarket chain has three more stores nationwide in Fyshwick and Wagga Wagga in NSW, Canberra and another opening soon in Richmond, NSW.
Excitingly shoppers in Nowra have something really exciting happening tomorrow – 17 July 2021!
“Our store in Nowra is set to open for it’s Covid-safe grand opening this Saturday and Richmond will open up late August/early September,” Ms Bernardi said.
“It’s already our most followed Facebook page and we haven’t opened the doors yet, so we anticipate this to be one of our busiest stores.”
The family-owned business is set to roll out further offerings of the chain store throughout Australia in the near future, with the company already scouting locations.
Have you been able to check out a Ten Tops supermarket yet? Should we all be getting excited about a Ten Tops coming to a location near us? Share your thoughts in the comments below …
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