An eight year old schoolgirl is the brains behind the marketing campaign Coles Little Shop.
Eight-year-old Sibella never imagined her idea would capture the hearts of shoppers across the nation when she discussed it with Coles marketer Mark, her dad, shares Courier mail.
Sibella, who grew up in South Africa, where she first encountered the miniature supermarket items, spent many nights pitching ideas at the family dinner table, then she finally got her dad on board with her little big idea.
“One night he came home saying he had told the team, and after that he had to do lots of presentations,” Sibella said.
Now the supermarket chain is introducing a new range of the Little Shop, featuring Christmas crackers, pavlova and fruit mince pies.
With five Christmas collectables on offer from Friday, Coles will also release a special-edition Christmas stocking for purchase.
Sibella’s mum Emily said she couldn’t be prouder to see her daughter’s creativity flourish.
“She designs stores, renames them, gives hints on what different stores could do, she’s developed slides for kids while the adults shop. She’s a retailer at heart,” she said.
What a clever little creative mind Sibella has!
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