An eight year old schoolgirl is the brains behind the marketing campaign Coles Little Shop.

Eight-year-old Sibella never imagined her idea would capture the hearts of shoppers across the nation when she discussed it with Coles marketer Mark, her dad, shares Courier mail.

Sibella, who grew up in South Africa, where she first encountered the miniature supermarket items, spent many nights pitching ideas at the family dinner table, then she finally got her dad on board with her little big idea.

coles little shop

“One night he came home saying he had told the team, and after that he had to do lots of presentations,” Sibella said.

Now the supermarket chain is introducing a new range of the Little Shop, featuring Christmas crackers, pavlova and fruit mince pies.

With five Christmas collectables on offer from Friday, Coles will also release a special-edition Christmas stocking for purchase.

Sibella’s mum Emily said she couldn’t be prouder to see her daughter’s creativity flourish.

“She designs stores, renames them, gives hints on what different stores could do, she’s developed slides for kids while the adults shop. She’s a retailer at heart,” she said.

What a clever little creative mind Sibella has!

Share your comments below

We may get commissions for purchases made using links in this post. Learn more.
  • Fantastic that this young girl’s imagination is actually happening sue to her family being in the right place at the right time!

    • It is indeed ! Lovely that the voice of a child is being heard.


  • Great to hear her parents encourage and foster this little girls obvious passion & interest in marketing. She seems like a bright little girl and so good to see parents encouraging this.
    Biggest gift a parent can give is encouraging and listening and fostering kids interests and passion – no matter what area.
    Well done Sibella and I’m sure we’ll be hearing your name in the future.


  • Good on her ! Shes got a bright future ahead of her if shes encouraged to give things a go!


  • She obviously has a future in marketing. Good on her. It’s great to see her idea come to fruition.


  • Another young entrepreneur on her way up in an adults world.


  • What a cool little kid- she’s definitely going to go far!


  • Looks like she’ll take her dad’s role once she gets old enough. It takes something small as an idea and you have the world at your hand.


  • Maybe she should encourage other supermarket groups to set up something similar.


  • Good for her, well done Sibella!


  • Good on her,she is very smart!


  • She has a big future ahead in marketing.


  • She should definitely be entitled to a bonus from Coles for her efforts


  • Clever girl, big things ahead for her


  • Congratulations your on the road to making people happy and actually enjoying things for once


  • Looking forward to collecting this new Christmas set! :)


Post a comment
Like Facebook page

LIKE MoM on Facebook

Add a photo
Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like


Looks like this may be blocked by your browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating