Kids are clever little cubs with a sweet tooth and a love for snacking, so it’s little wonder they’re big fans of nibbling on delicious BEAR Fruit Rolls. And here’s the kicker – parents love them too, because they’re 100% fruit and veg.

All BEAR snacks are gently baked with 100% natural ingredients and contain no added sugar. BEAR keeps it deliciously clean!

The story of just how BEAR was created is an interesting tale. BEAR’s founder read an article revealing bears had moved into cities to forage through the waste of junk food joints and bins. These ‘city bears’ were 30% fatter than their wild bear friends, who instead thrived on a diet of salmon and wild berries. They were also 30% less active and sadly all dead by the age of 10, whilst over 60% of the wild bears lived well past their 10th birthday, healthy and happy.

The story resonated with the eventual founder of BEAR, who found that people and families were always growling about how hard it was to get fruit into their diets. Promising to search the world for healthy snack alternatives to processed foods, BEAR was born!

When it comes to BEAR Fruit Rolls, it’s a unique combination of natural ingredients with minimal processing that means it’s so much easier for parents to make the healthier choice. And of course, little bears can’t resist the taste! With Strawberry, Raspberry, Blackcurrant Fruit Rolls on the menu, there’s a scrumptious flavour for every little snacker.

BEAR snacks – what you see is what you get. Available at your local IGA store or online via Amazon, Catch and eBay.