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We’ve got our eye on The Reject Shop. It’s definitely going places. And now the popular discount store has announced it has made a deal with one of the world’s biggest supermarket chains and we can’t wait to stock up on some exclusive products.

The Reject Shop is planning a massive overhaul and expansion of the brand. The management team plans to “fix everything”. They were also hoping to double the number of outlets (354 at present) within the next three to five years.

And now the budget chain has partnered up with the mammoth UK supermarket brand Tesco to exclusively stock Tesco-branded grocery items.

The Reject Shop shelves will have a dedicated area for the first lot of Tesco products, which includes health and beauty products, household items and packaged food, such as flour, tea, biscuits and soup.

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The Reject Shop CEO Andre Reich said that he expected the products to appeal to Australia’s 1.2 million British expats as well as bargain-hungry Aussie consumers who are keen to save on everyday items.

High Quality Products For Less

He said Tesco offered customers “more choice and a range of high quality products that they won’t be able to source elsewhere in Australia,” as reported in news.com.au.

Mr Reich said one of the important motivations behind this move is to convince shoppers that cheap does not mean poor quality at The Reject Shop and that he wanted to work with companies that “meets the needs of customers.”

Cheap Does Not Mean Nasty

“We’ve always gone wherever we can get really good products, and particularly now what we’re trying to do is change some of that opinion about The Reject Shop being cheap and cheap quality, so we’re building relationships with brands … and trying to reset and help re-educate people that we sell quality brands wherever they come from in the world,” he said.

“We always try to look for bigger players that serve larger markets, and we say, ‘give us your bestsellers’. The initial wave will be products they recommended as bestsellers in the UK, but we take that approach with everyone,” he said,

“We buy a narrow range in volume at the cheapest price, and we pass on the savings to customers.”

tesco at the reject shop
Expect to see a range of discounted Tesco products in The Reject Shop

Pass On The Savings

Mr Reich said that groceries in the UK are around half the price of Australian products, which allows the store to pass on these savings to their customers.

“We’re all facing tough economic times, and The Reject Shop will always help people save money … at the moment we’re selling 500g of pasta for $1, and that helps those who are toughing it a bit to get the things they need.

“Tesco has some of the cheapest prices in Europe and definitely some of the biggest volumes in Europe with similar standards as Australia.”

Tesco Group export director Jack Brabin said the company takes “enormous care to ensure our products are the best quality and offer great value. We look forward to sharing them with The Reject Shop’s customers.”

What do you think of The Reject Shop’s Tesco deal? Will this make you shop at this discount store? Tell us in the comments below.

  • I have been buying from the Reject shop of late as they have many birthday/anniversary, etc. cards at a reasonable price and did notice some Tesco products last time I was in the store – must take more notice of what is on offer next time.

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  • Tesco used to be my local supermarket in London! I will have to go and have a look!

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  • I’ll be going in to have a look. They have always had some good Aussie brands at a cheap price

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  • That great news thanks for sharing

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  • The Reject Shop has always been a great place to buy top brands at dramatically reduced prices and the Tesco products will only make shopping there even more appealing.

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  • This is fantastic! I love the Reject Shop now so I can’t wait to see the new affordable Tesco products they bring in. Great idea guys.

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  • This makes me so excited as I love bargains and Reject Shop was always on the list. Can’t wait for the restrictions to ease up in Melbourne so that I can go to the shop

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  • I can’t be bothered with the Reject Shop. They can’t seem to be bothered with selling online. In these times especially with this pandemic, I would have thought they would start to set up an online store but like other variety shops they’re antiquated and content with selling el cheapo items with minimal effort. Having a handfull of Tesco groceries wouldn’t entice me into their store. I can buy 500g of pasta at Woolworths for 80 cents so I don’t see what they’re crowing about.

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  • I thinkTesco is a really good addition, as already familiar with the brand from UK travels. It should get more people to their stores. I would return to see their changes and buy some Tesco.

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  • I’ve always shopped at The Reject Shop and now I have more items to look out for. Their prices have always been great and the products are always of a great quality. Now if I could just get one of those gadgets that Sheldon uses on The Big Bang my son would be able to fold his t-shirts perfectly. I’ll keep looking

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  • Definitely tempted to go and have a look at what is available. I don’t ever think of the Reject Shop for grocery shopping but anything that helps the budget at the moment is worth the look

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  • So excited for this! I go to the Reject Shop just for their grocery deals!

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  • Whilst I’ve heard of Tesco, I’m not really familiar with their products. Happy to explore though.

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  • Would love to try this range.

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  • This is exciting, will be keeping an eye out to save on our food bill

    Reply

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