We’ve got our eye on The Reject Shop. It’s definitely going places. And now the popular discount store has announced it has made a deal with one of the world’s biggest supermarket chains and we can’t wait to stock up on some exclusive products.
The Reject Shop is planning a massive overhaul and expansion of the brand. The management team plans to “fix everything”. They were also hoping to double the number of outlets (354 at present) within the next three to five years.
And now the budget chain has partnered up with the mammoth UK supermarket brand Tesco to exclusively stock Tesco-branded grocery items.
The Reject Shop shelves will have a dedicated area for the first lot of Tesco products, which includes health and beauty products, household items and packaged food, such as flour, tea, biscuits and soup.
The Reject Shop CEO Andre Reich said that he expected the products to appeal to Australia’s 1.2 million British expats as well as bargain-hungry Aussie consumers who are keen to save on everyday items.
High Quality Products For Less
He said Tesco offered customers “more choice and a range of high quality products that they won’t be able to source elsewhere in Australia,” as reported in news.com.au.
Mr Reich said one of the important motivations behind this move is to convince shoppers that cheap does not mean poor quality at The Reject Shop and that he wanted to work with companies that “meets the needs of customers.”
Cheap Does Not Mean Nasty
“We’ve always gone wherever we can get really good products, and particularly now what we’re trying to do is change some of that opinion about The Reject Shop being cheap and cheap quality, so we’re building relationships with brands … and trying to reset and help re-educate people that we sell quality brands wherever they come from in the world,” he said.
“We always try to look for bigger players that serve larger markets, and we say, ‘give us your bestsellers’. The initial wave will be products they recommended as bestsellers in the UK, but we take that approach with everyone,” he said,
“We buy a narrow range in volume at the cheapest price, and we pass on the savings to customers.”
Pass On The Savings
Mr Reich said that groceries in the UK are around half the price of Australian products, which allows the store to pass on these savings to their customers.
“We’re all facing tough economic times, and The Reject Shop will always help people save money … at the moment we’re selling 500g of pasta for $1, and that helps those who are toughing it a bit to get the things they need.
“Tesco has some of the cheapest prices in Europe and definitely some of the biggest volumes in Europe with similar standards as Australia.”
Tesco Group export director Jack Brabin said the company takes “enormous care to ensure our products are the best quality and offer great value. We look forward to sharing them with The Reject Shop’s customers.”
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