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This sorority video is receiving a HEAP of criticism, and it’s easy to see why.

Feminism has taken a backwards step thanks to the recruitment video from the Alabama Alpha Phi sorority. The video was removed from YouTube on Sunday after a scathing piece was published by A.L. Bailey who labelled the video ‘unempowering’.

Here it is so you can see it for yourself, but be warned, you cannot unsee it.

The piece by A.L. Bailey, which caused the sorority to shut down their Tumblr and Twitter accounts, does not hold back, saying:

“No, it’s not a slick Playboy Playmate or Girls Gone Wild video. It’s a sorority recruiting tool gaining on 500,000 views in its first week on YouTube. It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering”

It’s certainly something I don’t ever want my daughters to aspire to, I want them to be strong and powerful, not to feel like they have to look and act a certain way to gain attention.

What do you think? SHARE your thoughts with us in the comments below.

  • So glad we don’t have this sort of thing in Australia!

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  • I think there are worse videos out there. If we bring up our girls to be strong in their own convictions they should be strong enough to make their own judgements about these sort of things.

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  • there definitely can be two views and points of the visualization. Totally personal views !

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  • daughters not should be seen

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  • Yes I agree, with a definite recruitment video for your daughter not to see!

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  • yes this is the society that we bring our kids up in though

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  • It is a subtle message about what beauty looks like. It’s hard not to make comparisons.

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  • Lke it

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  • recruitment video for your daughter not to see

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  • Personally I don’t have a huge dislike about it. The video shows girls enjoying them selves, there is no drinking of alcohol and wild parties and it shows the girls in a fun environment and they seem to be good friends.
    OK there are no study rooms or girls sitting reading under a tree but if some gals prefer this sorority that’s their choice and it’s fine with me.

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  • sorry but how is this saying how you have to be, it isnt! they all look beautiful and not judgemental.

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  • It’s not how I want my daughter to think she has to be. But it’s also like this on some many movies

    Reply

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