Melbourne café, Napier Quarter, will be phasing out takeaway coffee completely by December 21.
Speaking with the Sydney Morning Herald, Napier Quarter owner Daniel Lewis said, “We are taking our references from classic European and Lygon street in the 1950s… You can certainly make time to sit down and have a coffee.”
According to Lewis, 25 per cent of Napier Quarter’s profit comes from takeaway coffee.
“I’m trying to get people to savour the experience of having a coffee.”
He is even reducing the price to $3.50 to entice people to make the change. According to Lewis, he’s so far been able to shift their perception.
So forget the keep cup, actually take a moment to sit down and enjoy that coffee.
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