This mum wants people to reduce waste by renting their kids clothing.

Husband and wife, Vigga and Peter Svensson, have worked for 10 years in ethical kids fashion, Vigga realised that her previous career wasn’t as environmentally sustainable as she had hoped.

“We weren’t those green superheroes that we thought we were,” Vigga tells BBC.

“Even though our products were really green, the way people used our product was not very green. It’s a massive waste of resources.”

With the average baby jumpsuit getting about 5 to 7 wears before it is outgrown, the couple began creating a whole new system of using and upgrading clothes – with no perfectly wearable clothing going into the bin.

Vigga and Peter’s new business rents out baby clothes which will be used 100 – maybe even 150 – times.

Called Vigga, the eco-friendly clothing line and circular subscription model of hiring children’s wear provides members with a 16 item bundle of clothes for $55 a month.

Each clothing item is chipped to track its usage. When the item is returned, each individual piece is sorted, inspected and if needed, repaired.

Vigga also works with an independent laundry with clothes then sorted into bags to be sent back out to members.

While I am all for hiring some babies goods (we hired a baby capsule for both our boys) I am not too keen on the idea of hiring the kids clothing. I love shopping for their little outfits. And I do always pass on the better items of clothing to another family member or friend so they get plenty of wear and tear.

Would you consider renting your children’s clothing items?

Share your comments below.

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  • what! i didn’t go crazy buying baby clothes so any item that they owned definately got worn more than 5-7 times!. a little baby might go through that many clothes changes in 3 or so days with the amount of nappy leaks and vomit that occurs. maybe this business would work on the first time mums but good luck to them either way. A laundry service for those early months would be more appreciated though lol. chipping clothes to get data? very over the top


  • Having four children under 7, my baby clothes got very well used.


  • I absolutely love the idea of re-using clothing items, we live in such a throw-away-society and waste a shameful lot. However I do like to pick my own and my kids clothes, to get a bundle delivered doesn’t attract me. I prefer to get our clothes from the second hand shop or hand me down from friends.


  • I don’t know how successful this will be – everyone I know gives and accepts hand me dwns.


  • how sad to be able to see posh skinny mums comparing to the real reality of normal mums in any size and wealth these days. ive over weight with 2 kids, was working full time and wealth is just average. it would be nice to fit into nice jeans one day! i wont be watching it, didnt even look at the video.


  • i have passed clothes onto people that i know will keep the clothes in good nick to be able to pass on to someone else too. Some people dont look after the clothes or wash it properly so i wouldnt want to rent it out. you lose the bond of getting the clothes back in good condition.
    i know these days its hard to get a job or trying to find some income, but this wont work for me.


  • I have passed baby and children clothing on to friends who have younger children, and likewise I have accepted many many clothes from friends who have older children.


  • It is a fabulous idea when you consider how much a single outfit can cost
    I have loads of hand me downs & they will last him ages
    So good not to fork out a fortune in clothes


  • We have always shared and been careful when buying clothes and $55 a month would be beyond budget.


  • I wonder what the rental charges are. I can assure you all our baby clothes have been worn a lot more times than that. They are often “hand me downs” that have been worn by at least one baby previously then worn by more than one of my little ones before being passed on to another family unless the fabric “dies” and isn’t worth mending.


  • It is an interesting idea and especially budget friendly!


  • It looks quite a good idea to me! I wouldn’t have problems renting clothes, if what I pay is cheaper than buying new clothes of course, or clothes in the op shop.


  • My whole whole circle op shops, buys 2nd hand clothing budles online and uses and gives hand me downs. Any new stuff anyone gets is all used as ‘good clothes’. $55 a month is way more than any of us spend and our stuff probably goes a lot further.


  • I like to donate my baby clothes or give them to someone I know who is having a baby.


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