This mum wants people to reduce waste by renting their kids clothing.
Husband and wife, Vigga and Peter Svensson, have worked for 10 years in ethical kids fashion, Vigga realised that her previous career wasn’t as environmentally sustainable as she had hoped.
“We weren’t those green superheroes that we thought we were,” Vigga tells BBC.
“Even though our products were really green, the way people used our product was not very green. It’s a massive waste of resources.”
With the average baby jumpsuit getting about 5 to 7 wears before it is outgrown, the couple began creating a whole new system of using and upgrading clothes – with no perfectly wearable clothing going into the bin.
Vigga and Peter’s new business rents out baby clothes which will be used 100 – maybe even 150 – times.
Called Vigga, the eco-friendly clothing line and circular subscription model of hiring children’s wear provides members with a 16 item bundle of clothes for $55 a month.
Each clothing item is chipped to track its usage. When the item is returned, each individual piece is sorted, inspected and if needed, repaired.
Vigga also works with an independent laundry with clothes then sorted into bags to be sent back out to members.
While I am all for hiring some babies goods (we hired a baby capsule for both our boys) I am not too keen on the idea of hiring the kids clothing. I love shopping for their little outfits. And I do always pass on the better items of clothing to another family member or friend so they get plenty of wear and tear.
Would you consider renting your children’s clothing items?
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