Weet-Bix is being cleared from supermarket shelves — and secretly sold to Chinese consumers for as much as $50.

Such is the demand for the bite-size treat, some are even raiding a variety of stores and stockpiling the product in homes and warehouses, reports Daily Telegraph.

Demand for Weet-Bix has hit a massive high, with enterprising sellers taking advantage by capitalising on a growing demand, on-selling boxes online at huge marked up prices.

On the website Yoycart, which operates similar to eBay, 1.4kg boxes of the cereal were listed as high as $US39, roughly $50, while 1kg packs were going for $US28 or $37.

Domestically the 1.2kg box sells for only $4.50 at Woolworths and the 1.4kg box will set you back just $5 in Coles.

The site also lists some creative descriptions of the simple cereal, with one seller calling it “Advance Australia Weet-Bix sugar cooked ready to eat cereal” and an “ode to joy with breakfast”.

A Coles spokesman said the chain had seen a spike in sales in recent weeks. “We have seen an increase in sales of Weet-Bix in a number of stores over recent weeks.”

Pictures have emerged of shoppers bulk-buying trolleys full of the wheat-based cereal made by Australian company Sanitarium, similar to what was seen in the baby-formula saga.

One photo shows a customer in a Melbourne supermarket using a self-serve checkout to buy an entire large trolley worth of the cereal.

Very cheeky!

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  • Wow! $50 for cereal is just crazy, but a good way to make money I guess.


  • Unbelievable, can’t believe people are willing to pay that much !! Did I miss something ? Never notices the prizes going up or the stock going down in the supermarkets….not that we buy it often as we prefer different things then cereal for breakfast


  • Oh my goodness. I haven’t noticed a shortage in our supermarket yet. It’s better than taking the formula


  • OH MY GOODNESS. how can people do that ?
    I know weetbix is good. but it aint that good.


  • Geeze $50 is a little steep!


  • Oh my! Unbelievable that people are willing to pay so much money!


  • That’s hilarious. At least, unlike baby formula, it’s not life and death if you can’t buy some.


  • It’s amazing the phases that people go through.


  • It does remind you of the baby formula sitution not long ago! $ 50 is an exremely high price to pay for a packet of weet-bix!


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